(AdPlayers.ro, Iulian Toma)
McCann si GMP se afla pe pe lista finalistilor Cresta Awards. Lansat in 1993 de Creative Standards International in parteneriat International Advertising Association, festivalul de publicitate premiaza inscrierile anual avand ca principale criterii de selectie originalitatea ideii si calitatea executiei. Cele cinci lucrari finaliste sunt doua la sectiunea Tv si trei la sectiunea Print.
La sectiunea Tv sunt finaliste Boom Comedy Pig de la GMP si MTV Pipe de la McCann Erickson. Sectiunea Press ii are ca protagonite in finala lucrarile The Note - Mandra Milk (GMP Advertising) si doua lucrari de la McCann Erickson – Jane si Godmother de la Maggi (Nestle).
Competitia are cinci sectiuni - Press, Poster, Ambient Media, TV/Cinema and Interactive, iar castigatorii intrecerii primesc trofee si diplome, iar lucrarile nominalizate in finala primesc certificat de finalist.
Castigatorii festivalului vor fi cunoscuti pe 29 octombrie, cand va avea loc si ceremonia de premiere a lucrarilor castigatoare.
Finalistii din Romania la Cresta Awards
ROMANIA
(Television)
Boom Comedy Pig
Entrant: GMP Advertising, Bucharest
Agency: GMP Advertising
(Television)
MTV Pipe
Entrant: McCann Erickson Romania, Bucharest
Agency: Mccann Erickson
Creative Director(s): Adrian Botan& Alexandru Dumitrescu
Copywriter(s): Constantin Milu
Art Director(s): Andrei Tripsa
Agency Producer(s): Tiberiu Munteanu
Production Company: Multimedia Est
Press
(Magazine)
Mandra Milk The Note
Entrant: GMP Advertising, Bucharest
Agency: GMP Advertising
(Newspaper)
Maggi Ready made soups Jane
Entrant: McCann Erickson Romania, Bucharest
Agency: Mccann Erickson
Creative Director(s): Adrian Botan& Alexandru Dumitrescu
Copywriter(s): Radu Pilat
Art Director(s): Monica Stanescu
Illustrator(s): Carioca
(Newspaper)
Maggi Ready made soups Godmother
Entrant: McCann Erickson Romania, Bucharest
Agency: Mccann Erickson
Creative Director(s): Adrian Botan& Alexandru Dumitrescu
Copywriter(s): Titus Dumitrescu
Art Director(s): Monica Stanescu
Illustrator(s): Carioca
