Aurul in comunicarea financiara. Concurs in 88 de categorii la Midas Awards.
Miercuri, 13 August 2014
 adplayers. Iulian Toma

Cand alte competitii ale comunicarii numara 25-30 de categorii de concurs, exista o intrecere unde doar segmentul financiar numara 88 de categorii in cele 4 sectiuni de concurs. Desfasurat sub umbrela New York Festivals, festivalul Midas Awards este poate cea mai buna intrecera a comunicarii produselor si serviciilor financiare.

In competitia anuala sunt inscrise proiecte si campanii de comunicare dezvoltate pe toate canalele media, de la film, print, outdoor, digital, la comunicarea interactiva, radio sau online radio. Taxa de acces in concurs este de 345 USD pentru o singura intrare, 595 USD pentru o campanie pe un singur canal media si 695 pentru campanii integrate. Editia 2014 a festivalului isi asteapta deja intrarile, iar termenul limita de inscriere este 15 septembrie. Premiile vor fi cunoscute la sfarsitul anului, in luna decembrie.

Si daca nu va imaginati pana in acest moment care ar putea fi cele 88 culoare de intrecere ale celor mai bune campanii din comunicarea financiara (editia din acest an are mai multe categorii decat 2013), descoperiti mai jos toate categoriile de concurs Midas Awards 2014: 24 de categorii in sectiunea Produse si Servicii, 17 categorii in sectiunea CRAFT, 26 la Utilizarea Canalului Media (Use of Medium si 21 la sectiunea Use of Discipline.

Categoriile de concurs Midas Awards, mai jos:

MIDAS AWARDS 2014 / CATEGORII DE CONCURS

PRODUCTS & SERVICES

PS01 - Accounting, Audit & Tax Services

PS02 - Annual Reports

PS03 - Automotive

PS04 - Banking: Online

PS05 - Banking: Traditional

PS06 - Brokerage

PS07 - Consulting Services

PS08 - Credit Card

PS09 - Customer Service

PS10 - Data Management

PS11 - E-Commerce Site

PS12 - Electronic Banking

PS13 - Employee Communications

PS14 - Financial Media

PS15 - Financial Planning

PS16 - Financial Services

PS17 - Financial Services: Retirement

PS18 - Financial Software/Technology

PS19 - Insurance

PS20 - Investment Advisors

PS21 - Lending

PS22 - Mutual Funds

PS23 - Online Brokers

PS24 - Real Estate

 

 

CRAFT

 

CR01 - Acting/Presentation/Narration

CR02 - Animation

CR03 - Art Direction

CR04 - Cinematography

CR05 - Copywriting

CR06 - Design/Identity

CR07 - Direction

CR08 - Editing

CR09 - Humor

CR10 - Illustration

CR11 - Music: Original Content or Integration

CR12 - Navigation

CR13 - Photography

CR14 - Rich Media

CR15 - Sound Design/Effects

CR16 - Special Effects

CR17 – Typography

 

USE OF MEDIUM

UM01 - Advertising: Magazine

UM02 - Advertising: Newspaper

UM03 - Advertising: Online

UM04 - Advertising: Radio

UM05 - Advertising: TV & Cinema

UM06 - Apps

UM07 - Augmented Reality

UM08 - Brochure

UM09 - Digital

UM10 - Direct Mail/Collateral

UM11 - Email

UM12 - Events

UM13 - Film

UM14 - Guerrilla/Alternative Media

UM15 - Location-Based Media

UM16 - Magazine

UM17 - Mobile/Cellular/Hand-Held Device

UM18 - Newsletter

UM19 - Newspaper

UM20 - Non-Broadcast Video

UM21 - Outdoor/Transit/Out-of-Home

UM22 - Point-of-Purchase

UM23 - Print

UM24 - Social Media

UM25 - Tablet

UM26 – Website

 

USE OF DISCIPLINE

UD01 - B2B

UD02 - B2C

UD03 - Branding

UD04 - Corporate Image

UD05 - Customer Loyalty & Retention

UD06 - Design

UD07 - Direct Response

UD08 - Events

UD09 - In-House Creative Department

UD10 - Integrated (Mixed Media)

UD11 - Interactive

UD12 - Internal Communications

UD13 - Low-budget (<$100,000USD)

UD14 - Media Planning

UD15 - New Product/Service launch

UD16 - Product Placement

UD17 - Promotions

UD18 - Public Relations

UD19 - Public Service

UD20 - Sponsorship

UD21 - Student

Mai mult in Festival


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