Golden Brau - Mainile
In today’s world everyone wants to be everything for everyone. Yet, take a closer look and you’ll realize the best brands are not for everyone. They realized great marketing means that sometimes you have to sacrifice. That’s also valid for us: we know we cannot work with all the clients in the world. Nor can we hire anyone who doesn’t have an unending enthusiasm for innovation and digital advertising, or for our work – although we are terribly flattered when invited to pitches or assaulted with job applications from all over the world. That’s why we took the hard way and will tell you...
| Title: Titlu | Mainile |
| Product: Produs | Golden Brau |
| Media Type: Tip Media | TV, Cinema |
| Year, Month of first appearance: prima aparitie: an, luna | 2008, Mai |
| Agency: Agentie | McCann Bucharest |
| Advertiser: Anuntator | Heineken Romania |
| Category: Categorie | Alcoholic Drinks |
| Director Strategie: Strategy Director | Bogdana Butnar (Senior Strategic Planner) |
| Client Service Director: | Daniela Knecht |
| Account Director: Director de Cont | Gabriela Alexandrescu (Account Director), Silvia Boeriu (Account Manager) |
| Director de Creatie: Creative Director | Adrian Botan & Alexandru Dumitrescu |
| Art Director: Director Artistic | Radu Tinc |
| Copywriter: Textier | Petru Teodorescu, Titus Dumitrescu (Group Creative Director) |
| Production Director: Director de productie | Giuliano Doman (Executive Producer), Catalin Fetita (Producer), Marius Botirca (A/V Producer, McCann Erickson), Tiberiu Munteanu (Head of A/V Production, McCann Erickson) |
| Director: Regizor | Wiebke Berndt |
| DOP: Editor (Imagine) | Tommy Wildner |
| Image Production: Editare Imagine | Andrei Iancu |
| Media Agency: Agentie media | Universal McCann |
| Strategy / media planning (Account): Strategie/planificare media (Cont) | Silvia Zbarcea (Media Manager) |
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