AdPlayers. info
Romanian PR Award XX si-a desemnat castigatorii. GRF+ a fost desemnata „Agentia de PR a Anului” in cadrul celei de-a XX-a editii a competitiei Romanian PR Award care si-a anuntat laureatii intr-o gala festiva desfasurata pe joi, 24 noiembrie, la JW Marriott.
Cu ocazia decernarii premiului, Bogdan Tomoiaga, Director Executiv, si Irina Ciocan Stanescu, Managing Partner GRF+, au declarat: “2022 a fost ultimul an al Graffiti PR si primul an al GRF+. Noul brand raspunde strategiei de business pe care agentia a construit in ultimii ani: ne propunem un plus de relevanta, pentru clientii nostri si pentru societate. Distinctia Romanian PR Award, obtinuta pentru a 3-a oara in ultimii 4 ani, ne da incredere sa continuam directia, printr-un produs pe care poate ne ambitionam sa il definim complex: PR-driven integrated comms. Credem ca valoarea unui brand sta si in masura in care creeaza conversatii relevante, cu potential de schimbare in si dincolo de business. Multumim, Dana si Romanian PR Award pentru ca nu renuntati sa provocati industria de PR sa-si gaseasca drumul cu plus. Felicitam in mod special agentiile de dimensiuni medii, care ne inspira prin agilitatea lor si ne provoaca sa iesim din gandirea de «agentie mare». Le multumim clientilor, pentru ca ne aduc tot mai des „la masa deciziilor”, si pentru ca asculta si implementeaza idei creative, pline de sens asa cum am vazut la aceasta editie, din partea tuturor agentiilor participante. Si nu in ultimul rand, asa obositi cum suntem, le multumim colegilor din GRF+: stim ca suntem o echipa imperfecta, dar e fantastic cum reusim sa gasim impreuna hotararea de a duce produsul de comunicare la standardul de meaning + pe care il conturam impreuna: mai multa conversatie, mai multa creativitate, mai multa relevanta si sens pentru societate. Avem toate premisele sa spunem ca industria de PR, in intregul ei, poate si vrea mai mult, la fel ca tara in care ne ambitionam sa ramanem si la care punem umarul pentru o constructie durabila.”
Premiul “PR In-house Team of the Year” a fost inmanat echipei de comunicare Coca-Cola HBC Romania.
Distinctia speciala „PR Innovator of the Year”, sprijinita de Telekom Romania Mobile, a fost acordata Universitatii Politehnice Timisoara si Muzeului Banatului pentru campania: Spotlight Heritage Timisoara.
„Best Use of PR Measurement & Evaluation”, un premiu special acordat de Raiffeisen Bank, a fost inmanat Medisprof & MPR Agency pentru proiectul: By far the most beautiful.
Cea de-a XX-a editie a competitiei s-a bucurat de sustinerea unui juriu international de top, reunind competente in comunicare din 15 tari.
Mai jos, finalistii celei de-a XX-a editii Romanian PR Award.
Corporate Communication
Golden Award for Excellence
BCR & GRF+, Cohn & Jansen, Conan PR: Romania inteligenta financiar
Silver Award for Excellence
Kaufland Romania: Recycle and save
Nestlé Romania & McCann PR: Good Life for all - A Nestle inclusivity campaign
Raiffeisen Bank & Zaga Brand: A backpack searching for stories
Brand PR - Existing products and services
Golden Award for Excellence
Storia.ro & MSL The Practice: The Little Book of Biniste // From Hygge to Biniste
Silver Award for Excellence
Bringo & Carrefour & GRF+: Our 5 million story
Reteaua de sanatate Regina Maria & McCann PR: You are stronger than you think
Universitatea Romana-Americana & BDR Associates: Bringing colour to your future
Brand PR - New products and services
Golden Award for Excellence
Reteaua de sanatate Regina Maria & McCann PR: LONGING - the only affection transmitted from a distance
Silver Award for Excellence
Reckitt Benckiser & MSL The Practice: Durex DLG - One Size Doesn't Fit Them All
Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: All Out by Samsung
Ursus Breweries & Highlight PR, Cheil Centrade, Media Investment, Highlight: Kozel Launch
Crisis communication
Golden Award for Excellence
Sameday & pastel: Returning hate with love
Silver Award for Excellence
Decathlon & GRF+: RoBike Valley
Digital PR
Golden Award for Excellence
Raiffeisen Bank & Zaga Brand: A backpack searching for stories
Silver Award for Excellence
Kaufland Romania & v8: Grand Job Experience
Kaufland Romania & v8: On Romanians Mother Tongue
Reckitt Benckiser & MSL The Practice: Durex DLG - One Size Doesn't Fit Them All
Social Media
Golden Award for Excellence
Kaufland Romania & v8: On Romanians Mother Tongue
Silver Award for Excellence
BCR & GRF+, Cohn & Jansen, Conan PR: Romania inteligenta financiar
ING Bank & Jam Session Agency: Unfollow Hate
ING Bank & Jam Session Agency: Wild Game for the Wild Life
Internal communication
Golden Award for Excellence
IBM Romania - Global Marketing Center in Bucharest: Random Acts of Kindness
Silver Award for Excellence
Orange Romania & GRF+, Universum Events: One Team One Home
BCR & GRF+: BCR News
Publicis Groupe Romania & MSL The Practice, Leo Burnett, Starcom: Lion's Dream
Employer Branding & Diversity Management
Golden Award for Excellence
Kaufland Romania & v8: Grand Job Experience
Silver Award for Excellence
Cognizant-Softvision & GMP PR: The place to be now & beyond
OTP Bank Romania & GMP PR: GirlPower by OTP Bank
Ubisoft Romania: Become a game tester @Comic Con!
CSR
Golden Award for Excellence
Carrefour & GRF+: Help with PET Community
Silver Award for Excellence
Coca-Cola Romania & WWF Romania & McCann PR: Garla Mare comes back to life
Dr. Max & Asociatia Niciodata Singur - Prietenii Varstnicilor & Ogilvy Romania: The Block of Untold Stories
Fundatia Zurli & Lidl & GRF+: Green light for road education
Environmental communication
Golden Award for Excellence
Carrefour & GRF+: Help with PET Community
Silver Award for Excellence
Asociatia Act for Tomorrow & Kaufland Romania: Tourism Without Waste
Coca-Cola Romania & WWF Romania & McCann PR: Garla Mare comes back to life
Primaria Municipiului Brasov: Forumul Oraselor Verzi
Media Relations & Influencer Relations
Golden Award for Excellence
Autism Voice & pastel: The Institute
Silver Award for Excellence
Habitat for Humanity & Golin, Mullen Lowe, Initiative, Men in Black: Live a NIGHTmare
Raiffeisen Bank & Zaga Brand: A backpack searching for stories
Reteaua de sanatate Regina Maria & McCann PR: #withMomtoMamo
Public Affairs, Advocacy, Lobby
Golden Award for Excellence
Asociatia Zi de Bine & Asociatia pentru Victimele Infractiunilor Sexuale & The Public Advisors: Place of Good
Silver Award for Excellence
Bristol Myers Squibb Romania & McCann PR: The Blood Unit
NGOs
Golden Award for Excellence
Asociatiile Tineri pentru Tineri & Fragile Society & SmartPoint: Fragile Story Time - About adolescence, informed choices and health
Silver Award for Excellence
Accept Romania & Publicis: Come Out With Me
Autism Voice & pastel: The Institute
Fundatia World Vision Romania & NEPI Rockcastle & GMP PR: Empty Classroom
Communication in the public sector
Golden Award for Excellence
Universitatea Politehnica Timisoara & Muzeul Banatului: Spotlight Heritage Timisoara
Silver Award for Excellence
Asociatia Zi de Bine & Asociatia pentru Victimele Infractiunilor Sexuale & The Public Advisors: Place of Good
Consiliul Judetean Ilfov & BDR Associates: The end of solitude
Communication in financial sector
Golden Award for Excellence
ING Bank & OLX Group & Jam Session Agency: The antifraud horoscope "Horoscop din stele verzi"
Silver Award for Excellence
BCR & Conan PR: Smart with Money
Provident Financial & SmartPoint: The secrets behind the contractual clauses
UniCredit Bank & Daescu Bortun Olteanu: Creative May - Empowering the next generation of creative entrepreneurs
Communication in medical sector
Golden Award for Excellence
Dr. Max & Asociatia Niciodata Singur - Prietenii Varstnicilor & Ogilvy Romania: The Block of Untold Stories
Silver Award for Excellence
Medisprof & MPR Agency: By far the most beautiful
Reteaua de sanatate Regina Maria & McCann PR: LONGING - the only affection transmitted from a distance
Tech PR & Communication of innovation
Golden Award for Excellence
Vodafone Romania & Oxygen: Salvamont counts on Vodafone
Silver Award for Excellence
Orange Romania & GRF+, Publicis: Endless Possibilities at Home
Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: All Out by Samsung
Culture, Art
Golden Award for Excellence
Compania de Librarii Bucuresti & Headsome Communication: SuperStories from Bucharest
Silver Award for Excellence
Grupul Editorial Art: Arthur - Holiday Map
Netflix & MSL The Practice: Stranger Things - A Summer in the Upside Down
Fashion & Lifestyle
Golden Award for Excellence
P&G – Pantene & GRF+, Mediacom, New View: The easiest friendship ever!
Silver Award for Excellence
Reckitt Benckiser & MSL The Practice: Durex DLG - One Size Doesn't Fit Them All
Sport & Entertainment
Golden Award for Excellence
Samsung Electronics Romania & MSL The Practice & Centrade Cheil: Play On With Samsung
Silver Award for Excellence
Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: All Out by Samsung
Budget-, Creativity+
Golden Award for Excellence
Samusocial Romania & Tribal Worldwide Bucharest: Real Life Estate
Silver Award for Excellence
Asociatia Telefonul Copilului & Mercury360: Unwanted Touches
Calator in bascheti: Romania Alive
Events
Golden Award for Excellence
Saga Festival: We Are One
Silver Award for Excellence
Black Sea Oil & Gas & Mullen & Golin: The Molecule of Success
Coca-Cola HBC & Exploratist: Fast and Curious National Sales and Marketing Conference
Raiffeisen Bank Romania & Zaga Brand: A backpack searching for stories
PR In-House Team of the Year
Coca-Cola HBC Romania
Website, Intranet, Blog, Facebook, Instagram, Tiktok
Dino Parc Rasnov & Conan PR: Dino Parc Rasnov on Tiktok
Internal newsletter
Black Sea Oil & Gas & Golin: The BSOG Gazette
Annual report
Nestle Romania & McCann PR: Growing together
Press kit
Reckitt Benckiser & MSL The Practice: Durex DLG - One Size Doesn't Fit Them All
External publications
Samsung Electronics Romania & MSL The Practice: Innovation Report by Samsung
Sponsorship
Mastercard & Golin, McCann, Carat: Mastercard Maze
Video productions
Mastercard & OTP Bank & McCann, Golin: BIRDVILL
Podcast
Scoala pentru Oameni Responsabili (SPOR): HACKING WORK - Changing the paradigm in work, leadership, and labour market
PR Innovator of the Year
Universitatea Politehnica Timisoara & Muzeul Banatului: Spotlight Heritage Timisoara
Best Use of PR Measurement and Evaluation
Medisprof & MPR Agency: By far the most beautiful
PR Agency of the Year
GRF+
Romanian PR Award este sustinut de Telekom Romania Mobile, partener principal, de partenerii - Raiffeisen Bank, Ursus Breweries, Coca Cola HBC, MedLife, Penny, Banca Transilvania, KFC, Dacia, Samsung Electronics, Mastercard, Philip Morris International, Deschidem Vinul Romanesc si Notino.
Mai mult in Festival, PR, Campanii
