( AdPlayers.ro, Iulian Toma )
Aseara, tarziu, la Clubul Bamboo din Bucuresti au fost decernate premiile celei de-a cincea editii a festivalului de eficienta in publicitate Effie Awards Romania 2008.
Din cele 90 de campanii inscrise, probabil cel mai important aspect pozitiv este cresterea interesului fata de o competitie in publicitate, poate singura din Romania: un lucru deloc de neglijat, pe fundalul erodarii imaginii unor intreceri alternative de creativitate in comunicare de peste granita - Golden Drum, daca luam in considerare controversele editiei precedente, sau autohtone - in cazul Ad'Or - festivalul de creativitate in publicitate romanesc, suspendat in acest an din motive organizatorice.
Cei probabil peste 400 sute de publicitari si oameni de marketing prezenti aseara la Gala decernarii premiilor Effie Awards Romania 2008 au demonstrat ca au curajul unei competitii, chiar daca ulterior unii participanti o vor contesta - dupa bunul obicei romanesc - niciodata inainte. Razboinicii care nu au putut trece pe sub ghirlandele de flori de pe sub Arcul de Triumf de la Bucuresti, vor avea insa ocazia sa treaca pe sub Arcul de Triumf de la Paris: luna viitoare se desfasoara festivalul de publicitate Cannes Lions 2008.
Marele trofeu - Grand Effie Awards Romania 2008 a fost adjudecat de campania Timisoareana - povestea merge mai departe semnata de GMP Advertising - poveste pentru a carei inceputuri Felix Tataru, seful agentiei de publicitate, a urcat pe scena si primii autori ai comunicarii. "Povestea" incepea in agentia Lowe & Partners condusa pe atunci, alaturi de Veronica Savanciuc, si de Daniel Gavrila - astazi seful companiei de consultanta in comunicare Glue.
In total noi am tras linie sub 41 de premii EFFIE: BRONZE EFFIE - 8 , SILVER EFFIE - 22, GOLD EFFIE - 11, la care se adauga Grand EFFIE (42), o rata buna de premiere din totalul inscrierilor. Pentru contabilizarea premiilor pe agentii, lasam placerea cititorilor. AdPlayers prefera sa contabilizeze opiniile pe marginea festivalului, la AdPlayersCRITIC. Le asteptam pe adresa info[at] adplayers.ro sau la cea din subsolul materialului.
Pentru cei care nu au timp sa scrie, ori stau mai mult in masina decat la birou, la cererea cititorilor, AdPlayers a patentat Reportofonul Mobil (sau invers), devenit deja specialitatea casei: 0724 089 333.
Castigatorii Festivalului de eficienta in publicitate Effie Awards Romania 2008
(sursa: IAA)
GRAND EFFIE - Castigator GRAND EFFIE:
Campania: The story goes on
Brand: Timisoreana
Inscrisa de GMP Advertising
ALCOHOLIC BEVERAGES - Castigatori:
Silver EFFIE:
Campania: Men’s day
Brand: Bergenbier
Inscrisa de Leo Burnett & Target
Gold EFFIE:
Campania: The story goes on
Brand: Timisoreana
Inscrisa de GMP Advertising
NON-ALCOHOLIC BEVERAGES - Castigatori :
Silver EFFIE:
Campania: Family harmony
Brand: Giusto
Inscrisa de Cupid Consultancy
Silver EFFIE:
Campania: Urban Fest
Brand: Mountain Dew
Inscrisa de Graffiti BBDO
Bronze EFFIE:
Campania: Wild Christmas
Brand: Bergenbier
Inscrisa de BV McCann Erickson Romania
CORPORATE REPUTATION, IMAGE & IDENTITY - Castigatori:
Silver EFFIE:
Campania: Successful stories
Brand: Rompetrol
Inscrisa de Odyssey Communication
FINANCIAL LOANS - Castigatori:
Bronze EFFIE:
Campania: Rings
Brand: Millennium Bank
Inscrisa de GMP Advertising
FINANCIAL OTHERS - Castigatori:
Gold EFFIE:
Campania: Education campaign
Brand: ING Pensions Fund
Inscrisa de Headvertising
Silver EFFIE:
Campania: Curious to find out the truth?
Brand: ING Cont'ROL
Inscrisa de CAP
FOOD PRODUCTS 1 - Castigatori:
Silver EFFIE:
Campania: Delaco.Good on cheese
Brand: Delaco
Inscrisa de CAP
Silver EFFIE:
Campania: As it used to be
Brand: Napolact
Inscrisa de Propaganda
FOOD PRODUCTS 2 - Castigatori:
Silver EFFIE:
Campania: The picky women
Brand: Magura
Inscrisa de BV McCann Erickson Romania
MEDIA & ENTERTAIMENT - Castigatori:
Silver EFFIE:
Campania: Nunta Pe NeVe (Blind Wedding)
Brand: Radio 21
Inscrisa de BV McCann Erickson Romania
Bronze EFFIE:
Campania: Equity campaign 2006 - 2007
Brand: Itsy Bitsy
Inscrisa de GMP Advertising
NEW PRODUCT OR SERVICE INTRODUCTION - Castigatori:
Silver EFFIE:
Campania: The rest is CanCan
Brand: CanCan
Inscrisa de 23 Communication Ideas
Gold EFFIE:
Campania: Inspired by life
Brand: Millennium Bank
Inscrisa de GMP Advertising
Gold EFFIE:
Campania: Keep the taste of love
Brand: Tnuva
Inscrisa de BV McCann Erickson Romania
NON FOOD PRODUCTS - Castigatori:
Silver EFFIE:
Campania: Best from traditions
Brand: Wash&Go
Inscrisa de Leo Burnett & Target
Silver EFFIE:
Campania: Discipline all around
Brand: Wash&Go
Inscrisa de Leo Burnett & Target
NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS - Castigatori:
Gold EFFIE:
Campania: The Effects of the TV
Brand: CNA
Inscrisa de Sorin Psatta
Silver EFFIE:
Campania: No to the President's Relegation!
Brand: Referendum
Inscrisa de GMP Advertising
Bronze EFFIE:
Campania: Invent your own future!
Brand: Fundatia Dinu Patriciu
Inscrisa de Odyssey Communication
OTHERS - Castigatori:
Silver EFFIE:
Campania: Be Interactive
Brand: Interact
Inscrisa de Bridge Communication
PHARMACEUTICALS - Castigatori:
Gold EFFIE:
Campania: Better Laugh than Cry Going Through It
Brand: Furazolidon
Inscrisa de Propaganda
PROMOTIONS FMCG FOOD - Castigatori:
Gold EFFIE:
Campania: Small prizes suck
Brand: Sprite
Inscrisa de BV McCann Erickson Romania
Silver EFFIE:
Campania: Delma Easter Promotion
Brand: Delma
Inscrisa de Ogilvy & Mather
PROMOTIONS FMCG NON FOOD - Castigatori:
Gold EFFIE:
Campania: The perfume of those beautiful years
Brand: Dero Surf
Inscrisa de Punct Advertising
Silver EFFIE:
Campania: The Cocolino slippers
Brand: Cocolino
Inscrisa de GMP Advertising
Bronze EFFIE:
Campania: Pimp my bedroom
Brand: Axe
Inscrisa de Ogilvy Action
PROMOTIONS NON-FMCG PRODUCTS - Castigatori:
Silver EFFIE:
Campania: You Get More from Logan
Brand: Logan ABS & Logan Easy
Inscrisa de: Graffiti BBDO
PROMOTIONS NON-FMCG SERVICES - Castigatori:
Gold EFFIE:
Campania: Anti-Resentment Campaign
Brand: Radio Guerrilla
Inscrisa de Propaganda
Silver EFFIE:
Campania: Light & Color
Brand: Dolce
Inscrisa de Headvertising
Bronze EFFIE:
Campania: Pink
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Bronze EFFIE:
Campania: Mr. Interest
Brand: MasterCard Forte from Banca Transilvania
Inscrisa de Next Advertising
RETAIL
Nu are finalisti.
Nu are castigatori.
TELECOMMUNICATIONS - Castigatori:
Gold EFFIE:
Campania: The Ride
Brand: ClickNet
Inscrisa de Grey Worldwide
Silver EFFIE:
Campania: We live in a world full of MMS!
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Bronze EFFIE:
Campania: Pimp my computer
Brand: Vodafone
Inscrisa de BV McCann Erickson Romania
SUSTAINED SUCCESS - Castigatori:
Gold EFFIE:
Campania: 99 Stains
Brand: Dero Surf
Inscrisa de Unilever South Central Europe
Silver EFFIE:
Campania: Friends Know Why
Brand: Bergenbier
Inscrisa de Leo Burnett & Target
Silver EFFIE:
Campania: An extraordinary story
Brand: Timisoreana
Inscrisa de GMP Advertising
Silver EFFIE:
Campania: More fruit.More energy.
Brand: Prigat
Inscrisa de 23 Communications Ideas
