McCann Erickson si GMP (update, Webstyler din lista finalistilor PR Lions a facut doar plata in numele intrarii GMP) au spart deja gheata nominalizarilor romanesti la Cannes Lions.

Dupa anuntarea finalistilor a 7 dintre sectiunile de concurs ce reunesc pana acum aproximativ 75 de executii din Romania  inscrise in festival (74): DIRECT, PROMO & ACTIVATION, PR, MEDIA, OUTDOOR, RADIO, PRESS situatia nominalizarilor sta astfel: (sursa: canneslions.com)

DIRECT LIONS– 2 nominalizari pentru McCann Erickson, din 4 inscrieri din Romania.

PROMO & ACTIVATION LIONS – 2 nominalizari McCann Erickson, 5 inscrieri din Romania.

PR LIONS – 2 nominalizari McCann Erickson, 1 GMP, 16 inscrieri din Romania

OUTDOOR LIONS - nicio nominalizare, 13 inscrieri din Romania

MEDIA LIONS– 1 nominalizare McCann Erickson, din 17 inscrieri din Romania

RADIO LIONS - nicio nominalizare, din 5 intrari din Romania 

PRESS LIONS – nicio nominalizare, 14 inscrieri din Romania

Total: 8 nominalizari, din care 7 Nominalizari McCann Erickson( 2 Direct, 2 Promo, 2 PR, 1 Media) si 1 GMP (PR) 

Pentru primele 3 sectiuni - DIRECT, PROMO & ACTIVATION, PR - premiile vor fi publice marti dimineata, pe 21 iunie, iar pentru urmatoarele - MEDIA, OUTDOOR, RADIO – pentru miercuri dimineata, pe 22 iunie. Incepand de la sectiune Print (Press), premiile sunt anuntate pentru joi dimineata, 23 iunie.

Intrari si NOMINALIZARI din Romania

DIRECT LIONS – Inscrieri si NOMINALIZARI

Title      Advertiser/Client           Product/Service            Entrant Company

B04 Traffic & Brand Building

AMERICAN ROM      KANDIA DULCE        SNACK     BV MCCANN ERICKSON Bucharest

C01 Fast Moving Consumer Goods

AMERICAN ROM      KANDIA DULCE        SNACK     BV MCCANN ERICKSON Bucharest          

C11 Charities, Public Health & Safety, Public Awareness Messages

1000 CHILDREN       WORLD VISION        CHARITY  TEMPO ADVERTISING Bucharest

YOUNGEST HIGHEST/ ROMANIAN ALTITUDE MOUNTAIN SPORTS CLUB   / EXPEDITION           /WEBSTYLER Bucharest

PROMO LIONS - Inscrieri si NOMINALIZARI

Title     Advertiser/Client          Product/Service           Entrant Company

A01 Best Use of Experiential Marketing in a Promotional Campaign

SLICED PAPER         TITAN       BREAD     GREY BUCHAREST   ROMANIA

A05 Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

AMERICAN ROM      KANDIA DULCE        CHOCOLATE BAR     BV MCCANN ERICKSON Bucharest          

A08 Best Use of Print or Standard Outdoor in a Promotional Campaign

YOU ARE HERE        TAROM     AIRLINE   OGILVYACTION ROMANIA Bucharest        

A10 Best Sponsorship or Partnership Campaigns

BRING TRUE FOOTBALL BACK  URSUS BREWERIES BEER       WEBSTYLER Bucharest

B01 Food and Non-Alcoholic Drinks

AMERICAN ROM      KANDIA DULCE        CHOCOLATE BAR     BV MCCANN ERICKSON Bucharest

PR LIONS – Inscrieri si NOMINALIZARI

Title     Advertiser/Client          Product/Service           Entrant Company

A01 Consumer Goods, including FMCG and Household Products

AMERICAN ROM      KANDIA DULCE        SNACK     BV MCCANN ERICKSON Bucharest          

MEGA SURPRISES WITH MEGA BUZZ      GUSTO PUFULETI     CORN SNACKS        THE PRACTICE Bucharest

A08 Technology and Manufacturing

VODAFONE: THE WEDDING     VODAFONE              MOBILE BROADBAND               BV MCCANN ERICKSON Bucharest

A09 Charity and Not for Profit

YOUNGEST HIGHEST               ROMANIAN ALTITUDE MOUNTAIN SPORTS CLUB     EXPEDITION             GMP  (update)   

A10 Corporate Communication

HAND OVER THE HELMET        CARPATCEMENT HOLDING      CEMENT MANUFACTURER       THE PRACTICE Bucharest

TALENTS ON BOARD!               COCA-COLA             EMPLOYER BRANDING CAMPAIGN          IMAGE Romania

A12 Public Sector

THE HUMANITARIAN LABYRINTH             THE EUROPEAN COMMISSION’S DEPARTMENT FOR HUMANITARIAN AID (ECHO)    HUMANITARIAN CRISES          GOLIN HARRIS Bucharest

A13 Internal Communications

CRAZY ABOUT COMPUTERS    TECHTEAM GLOBAL  IT OUTSOURCING SERVICES   THE PRACTICE Bucharest

A15 Environmental PR

LET`S DO IT, ROMANIA!            LET`S DO IT, ROMANIA!            ENVIRONMENTAL ACTION        LET'S DO IT, ROMANIA! Bucharest

B02 Best Use of Social Media

CHARGE YOUR BATTERIES WITH VARTA! VARTA ROMANIA      BATTERIES               THE PRACTICE Buchares

THERE'S NO TIME LIKE THE FIRST TIME!  STARBUCKS             COFFEE   THE PRACTICE Bucharest        

B03 Best Use of Live Events, Stunts and or Celebrity Endorsement

BRING TRUE FOOTBALL BACK  URSUS BREWERIES BEER       WEBSTYLER Bucharest

VODAFONE: THE WEDDING     VODAFONE              MOBILE BROADBAND               BV MCCANN ERICKSON Bucharest

B05 Best Use of Sponsorship

BRING TRUE FOOTBALL BACK  URSUS BREWERIES BEER       WEBSTYLER Bucharest

B06 Best Launch or Re-launch

AMERICAN ROM      KANDIA DULCE        SNACK     BV MCCANN ERICKSON Bucharest

MEGA SURPRISES WITH MEGA BUZZ      GUSTO PUFULETI     CORN SNACKS        THE PRACTICE Bucharest

OUDOOR Lions – Inscrieri si Nominalizari din Romania

Title     Advertiser/Client          Product/Service           Entrant Company

A17 Travel, Transport & Tourism

YOU ARE HERE        TAROM     AIRLINE   OGILVY & MATHER ROMANIA Bucharest   

A18 Entertainment & Leisure

QUESTION               GAUDEAMUS           INTERNATIONAL BOOK FAIR    GRAFFITI BBDO Bucharest       

A19 Publications & Media

HEADBANGING POSTER           SBS BROADCASTING MEDIA    ROCK FM GRAFFITI BBDO Bucharest

B02 Cosmetics & Beauty, Toiletries & Pharmacy

ONOMATOPOEIA      TERAPIA RANBAXY   PADUDEN PAIN RELIEF           TEMPO ADVERTISING Bucharest              

B07 Financial & Commercial Public Services

PULLOVER               RIELLO ROMANIA     BERETTA HEATING SYSTEM     PUBLICIS BUCHAREST

WAISTCOAT             RIELLO ROMANIA     BERETTA HEATING SYSTEM     PUBLICIS BUCHAREST            

B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

SHUT IT DOWN WHEN YOU'RE DONE      ECOTIC    ENVIRONMENTAL AWARENESS               THE SECRET SERVICE Bucharest

C03 Special Build

DRIFTING AWAY DIANA ROOF HBO         DRAMA SERIES        PROPAGANDA CONSULT Bucharest

DRIFTING AWAY NORA MESH  HBO         DRAMA SERIES        PROPAGANDA CONSULT Bucharest

THE FIRST GRAB MACHINE THAT ACTUALLY GIVES YOU A TOY               PHOENIXY               GUSTO SNACKS       PUBLICIS BUCHAREST

C04 Stunts & Live Advertising

DRIFTING AWAY IURES           HBO         DRAMA SERIES        PROPAGANDA CONSULT Bucharest

DRIFTING AWAY NORA            HBO         DRAMA SERIES        PROPAGANDA CONSULT Bucharest

C05 Transit

1000 CHILDREN       WORLD VISION        CHARITY  TEMPO ADVERTISING Bucharest

MEDIA LIONS – INTRARI SI NOMINALIZARI

Title      Advertiser/Client           Product/Service            Advertising Agency      Country            Media Agency

A03 Best Use of Print

REPEATING PAGES  WALMARK                MEMOPLUS - MEMORY STIMULANT          TEMPO ADVERTISING Bucharest *                           

WHERE'S A CAR THERE'S AN AD             HERTZ LEASE          OPERATIONAL LEASE               THE SECRET SERVICE Bucharest *           ROMANIA MEDIA CONCEPT STORE Bucharest

A05 Best Use of Ambient Media: Small Scale

RECYCLED BUSINESS CARDS CORTINA VERDE      NGO         SAATCHI & SAATCHI ROMANIA Bucharest *                              

SLICED PAPER         TITAN       HAPIHAP TOAST       GREY BUCHAREST *                                              

THE MINI BILLBOARD BOOK JACKET        GAUDEAMUS           GAUDEAMUS INTERNATIONAL BOOK FAIR /GRAFFITI BBDO Bucharest *                                 

A07 Best Use of Special Events and Stunt/Live Advertising

THE WEDDING         VODAFONE              MOBILE BROADBAND BV MCCANN ERICKSON Bucharest *       ROMANIA OMD Bucharest

A08 Best Use of Branded Content

BRING TRUE FOOTBALL BACK  URSUS BREWERIES BEER       WEBSTYLER Bucharest *                                         

IT'S 13, WHAT LUCK!                AVON COSMETICS ROMANIA   13 YEARS IN ROMANIA / STARCOM MEDIAVEST GROUP Bucharest *

A10 Best Localised Campaign

1000 CHILDREN       WORLD VISION        CHARITY  TEMPO ADVERTISING Bucharest *                           

A11 Best Consumer Engagement

BRING TRUE FOOTBALL BACK  URSUS BREWERIES BEER       WEBSTYLER Bucharest *                          

A13 Best Use of Social Media Marketing

PROMISES CAMPAIGN             AVON COSMETICS   BREAST HEALTH CAMPAIGN                    STARCOM MEDIAVEST GROUP Bucharest *              

A15 Best Use of Other Digital Media

COFFEE WORLD      NESTLÉ    NESCAFÉ                                ZENITH MEDIA Bucharest *      

B01 Best Use of Integrated Media

AMERICAN ROM      KANDIA DULCE        SNACK     BV MCCANN ERICKSON Bucharest *         ROMANIA UM ROMANIA

DISCOVER THE ACTIVIA WOMAN             DANONE  ACTIVIA YOGURT                                     MEC ROMANIA *     

C05 Commercial Public Services incl. Healthcare & Medical

THE WEDDING         VODAFONE              MOBILE BROADBAND BV MCCANN ERICKSON Bucharest *       ROMANIA OMD Bucharest

C10 Corporate Image & Information

IT'S 13, WHAT LUCK!                AVON COSMETICS   13 YEARS IN ROMANIA            STARCOM MEDIAVEST GROUP Bucharest

C11 Charities, Public Health & Safety, Public Awareness Messages

1000 CHILDREN       WORLD VISION        CHARITY  TEMPO ADVERTISING Bucharest *                                           

PROMISES CAMPAIGN             AVON COSMETICS   BREAST HEALTH CAMPAIGN                    STARCOM MEDIAVEST GROUP Bucharest *

RADIO LIONS – INTRARI SI NOMINALIZARI

Title      Advertiser/Client           Product/Service            Advertising Agency      Country            Production Company   

A07 Pharmacy

AH-HA      RANBAXY PADUDEN PAIN RELIEF           TEMPO ADVERTISING Bucharest *             ROMANIA VOLTART Bucarest   

A10 Cars & Automotive Services

GPS         SEAT        SEAT CUPRA            OGILVY & MATHER ROMANIA Bucharest * ROMANIA IPT RECORDINGS Bucharest    

SHOUT     TOYOTA ROMANIA    LEXUS      SAATCHI & SAATCHI ROMANIA Bucharest *               ROMANIA CHAINSAW EUROPE Bucharest

A20 Public Health & Safety, Public Awareness Messages

DRIVING  BUCHAREST CITY POLICE        DRIVER SAFETY AWARENESS  PUBLICIS BUCHAREST *          ROMANIA FACTOR Bucharest

IN TRAFFIC / BUCHAREST CITY POLICE   DRIVER SAFETY AWARENESS  PUBLICIS BUCHAREST *          ROMANIA FACTOR Bucharest    

Title      Advertiser/Client           Product/Service            Entrant Company

A05 Household: Cleaning Products

AVALANCHE             PROCTER & GAMBLE               ACE         GREY BUCHAREST  

SHARK     PROCTER & GAMBLE               ACE         GREY BUCHAREST  

A07 Home Appliances & Furnishings

PULLOVER               RIELLO ROMANIA     BERETTA HEATING SYSTEM     PUBLICIS BUCHAREST                           

WAISTCOAT             RIELLO ROMANIA     BERETTA HEATING SYSTEM     PUBLICIS BUCHAREST            

A10 OTC Pharmacy

INSTANT RELIEF      BAYER     ASPIRIN PLUS C      GRAFFITI BBDO Bucharest       

A17 Restaurants & Fast Food Outlets

LONGER DAY STREET              NESTLÉ    CAFE NESCAFE       MERCURY 360 Bucharest         

OFFICE    NESTLÉ    CAFE NESCAFE       MERCURY 360 Bucharest         

A19 Entertainment & Leisure

MADONNA               D.A.N.S.   DANCE SCHOOL      PROVOCATIVE Bucharest         

MICHAEL  D.A.N.S.   DANCE SCHOOL      PROVOCATIVE Bucharest         

A26 Commercial Public Services

ENGLISH TRAP         FOLLOW ME             ENGLISH LANGUAGE SCHOOL PROVOCATIVE Bucharest                         

A29 Public Awareness Messages

SEVENTY  GREENPEACE          GREENPEACE          SAATCHI & SAATCHI ROMANIA Bucharest

THIRTY-EIGHT          GREENPEACE          GREENPEACE          SAATCHI & SAATCHI ROMANIA Bucharest

TWELVE   GREENPEACE          GREENPEACE          SAATCHI & SAATCHI ROMANIA Bucharest

B01 Copywriting

ONCE       AGENTIA PROTOCOL SERVICII DECESE   STOICA FUNERAL SERVICES   SAATCHI & SAATCHI ROMANIA Bucharest

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