(AdPlayers.ro, Iulian Toma)
Theodor Sandu (foto) va fi noul Creative Director DDB Bucharest, post ramas liber in urma despartirii lui Bradut Florescu, fostul sef de creatie al agentiei de publicitate. Contactata de catre AdPlayers, Mirela Angelescu, Managing Director la DDB, a confirmat venirea lui Theodor Sandu la sefia departamentului de creatie al agentiei pe care o conduce.
Mirela Angelescu (foto) a recunoscut pentru AdPlayers case cunoaste cu actualul Creative Director DDB, de la GMP, agentie unde cei doi au fost colegi. Potrivit sefei de la DDB,Theodor Sandu si-a inceput activitatea in 2003, ca Art Director la Brands & Bears. A ajuns ulterior in echipa GMP Advertising, pentru ca din 2006 sa fie Senior Art Director la Leo Burnett. A lucrat pe conturi cum sunt Orange, Banca Romaneasca, Bergenbier, Doncafe, sau, la GMP, pentru lansarea Cosmote, lansarea Boom TV, UCPR impotriva gripei aviare si alte campanii.
Alaturi de echipele de creatie din care a facut parte, Sandu a contribuit la castigarea unor premii importante la Ad’Or, AdPrint, Effie, Golden Drum, Epica sau la intrarea in finala de la Cannes Lions, cea mai recenta reusita fiind un Golden Drum la Portoroz 2008.
„Il stiam pe Teddy de multa vreme”, spune Angelescu. „A fost pe o lista scurta si l-am vazut impreuna cu Angelos (Coursoumis n.r CEO DDB). Dupa ce am vazut mai multi oameni, in final ne-am hotarat ca mixul pe care il ofera Theodor Sandu este cel mai potrivit pentru DDB”.
Intrebata care sunt obiectivele lui Theodor Sandu, Angelescu a declarat: „Obiectivele lui Theodor Sandu sunt si obiectivele DDB. Vrem sa facem o agentie de publicitate respectata in Romania, cu clienti multumiti, si in egala masura cu oameni care lucreaza in agentie multumiti”.
Conform spuselor managing directorului DDB Bucharest, agentia de publicitate are in prezent 32 de oameni, iar la creatie lucreaza 4 echipe.
AdPlayersBIO, Theodor Sandu
Work:
2008, Nov, - Creative Director, DDB Bucharest
2006 to date – Senior Art Director, Leo Burnett Romania
2005 – 2006 - Art Director, GMP Advertising
2003 – 2005 - Art Director, Brands & Bears
Studies:
Degree in Architecture, Architecture Institute of Bucharest, class of 2003
Belle Arte High School Nicolae Tonitza
Clients:
Banca Romaneasca, Bergenbier. Boom TV, Cosmote, Doncafe, Orange, UCPR (Anti- Birdflu)
Awards summary: Ad’Or, AdPrint, Golden Drum, Epica, Eurobest, finalist la Cannes. Cel mai recent Gold la Golden Drum 2008.
All Awards:
2005 Golden Drum Bronze - Mandra Milk, The Glass
2006
Epica Bronze - BOOM Comedy, Pig
Eurobest Finalist - Alzheimer
Golden Drum Finalist - BOOM Comedy, Pig
Golden Drum Finalist - Anti-birdflu campaign. Cooked chicken doesn't harm, Old Lady
Ad'Or Best Print in Category
- Romguard Security. Thief.
- Effie, Celebrating Excess
- Paxeladine, Wedding
Ad'Or Finalist in Category:
- National Environment Guard, Dog
- Cosmote, Expect more - Belboy
Golden Hammer - Silver BOOM Comedy, Pig
2007
Cannes Lions Finalist - BOOM Comedy, Pig
Ad'Or Best in Category
- Packaging - Bergenbier, special edition for Man's Day
- Alzheimer, The Map
- Anti-birdflu campaign. Cooked chicken doesn't harm, Circus, Zoo
- BOOM Comedy TV, BOOM Action, Taxi
- Anti-birdflu. Cooked chicken doesn't harm, Old Lady
Ad'Or Best TV - BOOM Comedy, Pig
Ad'Or Best Craft TV - BOOM Comedy, Pig
Ad'Or Finalists - Alzheimer, The map / Campaign of the year - Anti-birdflu campaign/ Best Print - Anti-birdflu.
AdPrint Angel - Anti-birdflu prints. Cooked chicken doesn't harm, Circus & Zoo
AdPrint Finalist - Alzheimer, The map
Effie Gold - Anti-birdflu, Cooked chicken doesn't harm
Effie Gold - Coccolino, Towels invasion
2008 - Golden Drum, Gold – Doncafe Mixes, Matrix
Hobbies: stencils, snowboarding, scubadiving
