2 romani in juriul Euro Effie
Joi, 18 Mai 2006

( AdPlayers.ro ) Radu Florescu, Vicepresedinte RAAA (Romanian Association of Advertising Agencies ) si Managing Director Saatchi & Saatchi si Razvan Matasel, Research& Strategic Plannning Director la Leo Burnett Romania au fost cooptati in juriul Euro Effie.

Festival ce promoveaza si recunoaste excelenta in comunicarea comerciala, Euro Effie patronat de Asociatia Europeana a Agentiilor de Publicitate (EACA) premiaza campaniile care au functionat in cel putin doua tari europene.

2 romani in juriul Euro Effie

“Particip pentru a doua oara la EuroEffie, fac parte din juriu si sunt mandru ca reprezint Romania la acest eveniment, tara care m-a adoptat”, a declarat pentru AdPlayers Radu Florescu (foto). “Vreau sa aflu cat mai multe despre procesul de jurizare de la EuroEffie si sa ma intorc in tara cu idei si informatii care vor ajuta pe viitor organizarea festivalurilor interne.”, adauga executivul RAAA si Saatchi & Saatchi.

2 romani in juriul Euro Effie“Ma bucur foarte mult ca fac parte din juriul primei runde a EURO EFFIE 2006”, spune si Razvan Matasel (foto). “Pentru reteaua Leo Burnett, festivalul EFFIE este o manifestare extrem de importanta intrucat evalueaza scopul final al comunicarii si anume eficienta si eficacitatea”, motiveaza Matasel. “Dupa ce anul trecut am luat prima si singura nominalizare romaneasca cu o campanie comerciala la EURO EFFIE anul acesta voi avea sansa sa evaluez cele mai eficiente campanii europene”

Juriul EACA Euro Effies este alcatuit din seniori profesionisti reprezentand o varietate de discipline din organizatii de marketing si comunicare din intreag lume precum agentii de publicitate, advertiseri (clienti de publicitate), proprietari de media, cercetare de  piata, consultanti de marketing.

2 romani in juriul Euro EffieJuriul editiei Euro Effie 2006 este prezidat de Jennifer Dauer (foto), Vice President Western Europe Marketing & Strategy Planning, Procter & Gamble.

Anul trecut, Leo Burnett & Target a fost singura agentie romaneasca finalista la Euro Effie. Nominalizarea a fost obtinuta pentru campania “Elevator”, realizata pentru brandul Wash&Go, client Procter&Gamble.

Jurizarea la Euro EFFIE

Jurizarea campaniilor se face in doua etape si are doua jurii. Etapa “eficientei” cum mai este numita prima si cea mai importanta etapa ii are ca membri in juriu si pe Radu Florescu si Razvan Matasel si evalueaza campaniile fara materiale creative, in functie doar de dovezile de eficienta. Campaniile sunt evaluate “la rece”, dupa criterii cum sunt backgroundul campaniei, planul de marketing, obiective si evidentierea rezultatelor.

Campaniile finlaiste care trec de aceasta prima etapa ajung pe o lista scurta in etapa “creativitatii” in care autorii lor sunt rugati sa trimita juriului materiale creative ce vor contribui la procesul final de selectie a campaniilor. Un numar minim de 8 membri ai juriului vor mai puncta fiecare campanie cu note de la 1 la 10.

Scorul final este o medie ponderata 70/30 intre cele doua etape, in favoarea primei etape – cea de eficienta.

Irina Toma info@adplayers.ro

Juriul EACA EuroEFFIE, Etapa 1 - Eficienta

Allemann David, Managing Director, Advico Young & Rubicam

Banerjee Ashish, Director, Lighthouse Consulting

Clausen Claus Gilbert, Head of Nordic Region, GroupM

Delhoume Mathilde, Advertising Development Director - Global Hair Care, Procter & Gamble Switzerland Sarl

Florescu Radu, Vice President, Romanian Association of Advertising Agencies

Goulios Yannis, Managing Director, McCann Erickson Athens

Grannemann Rüdiger, Managing Director, consellgruppe Werbeagentur GmbH GWA 

Haller Florian, Hauptgeschäftsführer, Agenturgruppe Serviceplan

Ingram Julian, European Director & Managing Partner, McCann World Group

Janousek Jiri , Executive Director, Association of Communication Agencies

Korhonen Heidi, Director, Communication Planning, Unilever Nv

Kylander Henrik, Deputy Managing Director and Head of Strategy, Hasan & Partners (McCann)

Lloyd Fiona, International Client Services Director, Carat International

Mardonovic Vesna, Director, OMD Slovenia

Matasel Razvan, Strategic Planning Director, Leo Burnett & Target

Mengele Andreas, Heimat, Berlin

Moellmann Andreas, Strategic Planning Director, Cayenne communications b.v.

Neuburger Julian, Executive Director EMEA, MediaCom

Olsen Sven, Leo Burnett, London

Plota Agathi, Managing Director, Rapp Collins Hellas

Sasserath Marc, Sasserath-Publicis

Schaub Pascal, Head of Strategic Planning, Publicis Werbeagentur AG

Shaw Chris, 19 Entertainment

Sila Iztok, MBA   Marketing Direktor, Telekom D.D.

Smékal Vít, Research Director , OMD Czech a.s.

Tersmette Moniek, Strategy Director, TBWA Neboko Campaign

Ura Pertti, Managing Director, Lowe Group Finland

Wegmüller Mikael, COO, Publicis Helsinki

Juriul EACA EuroEFFIE, Etapa 2 - Creativa

Andy Roberts, Managing Partner EMEA, Starcom

Anne Vincen, Directrice Générale, TBWA/PARIS 

Carter Carolyn, President Europe, Middle & East Africa , Grey Global Group

Clift Joe, Head of Brand Management, Visa EU

Cupples Barry, CEO Central and Eastern Europe, OMD

Delvaux Willy, Past Vice Presiden, Procter & Gamble

Eke Vanessa, Managing Director, Nielsen Media Reseach

Hawlina Maja, Director & Creative Director, Lowe Avanta

Hemels Pieter, General Manager, Hemels Van der Hart

Jermiin Jens, Advertising Manager, Coca-Cola Company

Jordan Keane Miriam, Chief Brand Officer, Weight Watchers International

O'Donoghue Dan, Worldwide Strategic Planning Director, Publicis

Puri Gurdeep , Head of Effectiveness, Leo Burnett

Rastoin Natalie, Directeur Général, Ogilvy & Mather

Smallwood Mike, Worldwide Managing Partner, Mindshare

Dr Trachtenberg Angelika, CEO , BBDO Austria

Trevor Isherwood, Integrated Marketing Communications Director, GM Europe 

Tseimazidou Aimilia, President & Managing Director, Attp

Utermöhle Klaus, Economia (agency in BBDO network)

Velinkonja Jure, Marketing Director, SKB Banka D.D. Ljubljana (Societe General Group)

Wilding Marcus, Vice President, Carat International

Ziebinski Jaroslaw, Chairman and CEO Central and Eastern Europe, Leo Burnett

    


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