( AdPlayers.ro ) Editia din acest an a festivalului de publicitate de la Cannes s-a incheiat duminica seara. Publicitatea romaneasca a luat doua nominalizari prin McCann Erickson la sectiunea “Film Lions”, categoria Corporate Image, cu lucrarea “Votul – Cafea”, realizata în colaborare cu Agentia pentru Strategii Guvernamentale si agentia Leo Burnett la sectiunea “Media Lions” pentru o lucrare de media neconventionala intitulata Prigat "Extra Energy" .
Pe lista castigatorilor am remarcat-o cu placere pe Nadia (Comaneci). Dupa cum se poate vedea si cu ochiul liber, celebra gimnasta mai face si astazi branding de tara pentru Romania chiar daca lucrarea premiata la sectiunea Film pentru Adidas International apartine agentiei 180 Amsterdam. (Olanda)
AdPlayers va prezinta lista castigatorilor la sectiunea Film Lions de la Cannes Lions 2005, pe fiecare categorie, dupa titlu, advertiser, produs, agentie si tara de provenienta.
Mai multe despre nominalizari si castigatori puteti gasi pe canneslions.com, site-ul festivalului de publicitate.
( Iulian Toma, Camelia Pacurar)
Lista castigatorilor la sectiunea Film Lions din cadrul festivalului de publicitate de la Cannes 2005:(in ordinea Titlu, Advertiser, Produs, Agentie, Tara)
Grand Prix Film Lions 2005
11 Masini (Cars)
Grrr, Honda, Honda Diesel, Wieden+Kennedy, Marea Britanie
Gold Lion
02 Dulciuri (Sweet Foods)
People of Pain, Altoids, Altonids Sours, Leo Burnett, SUA
Mastering The Mother Tongue, Altoids, Altonids Sours, Leo Burnett, SUA
Fable Of The Fruit Bat, Altoids, Altonids Sours, Leo Burnett, SUA
07 Cosmetice si Produse Frumusete (Cosmetics & Beauty)
Stunt City, Unilever, Rexona, Lowe London, Marea Britanie
08 Articole Toaleta, Curatenie, Produse OTC (Toiletries & OTC Pharmacy)
Jinxed, Klabin Kimberley, Kleenex Tissues, JWT, Brazilia
Golf, Pfizer Canada, Viagra Erectile Dysfunction Drug, Taxi Canada, Canada
Office, Pfizer Canada, Viagra Erectile Dysfunction Drug, Taxi Canada, Canada
Coach, Pfizer Canada, Viagra Erectile Dysfunction Drug, Taxi Canada, Canada
11 Masini (Cars)
Sounds Of Summer, Mercedes-Benz, Mercedes Convertibles, Springer & Jacoby Werbung, Germania
Counterfeit, Mini, Mini Cooper, Crispin Porter + Bogusky, SUA
12 Alte Autovehicule, Servicii si Produse Auto ( Other Vehicles, Auto Products & Services )
King Kong, Ford Sales & Service , Ford Ranger Opencab, JWT Bangkok Thailand , Tailanda
13 Electronice si Audio-Video (Home Electronics & Audio-Visual)
Red-Eyed Baby, Olympus Europe, Olympus Digital Camera, Springer & Jacoby International , Olanda
Cropped Tourists, Olympus Europe, Olympus Digital Camera, Springer & Jacoby International , Olanda
Distorted Dogs, Olympus Europe, Olympus Digital Camera, Springer & Jacoby International , Olanda
Blurry Boy, Olympus Europe, Olympus Digital Camera, Springer & Jacoby International, Olanda
17 Timp Liber (Entertainment & Leisure)
Golfers, Sony Playstation, Playstation 2, TBWA\London, Marea Britanie
Athletes, Sony Playstation, Playstation 2, TBWA\London, Marea Britanie
Traders, Sony Playstation, Playstation 2, TBWA\London, Marea Britanie
18 Publicatii & Media (Publications & Media)
Mother, L'Equipe, L'Equipe Newspaper, DDB Paris, Franta
Child, L'Equipe, L'Equipe Newspaper, DDB Paris, Franta
19 Banci, Investitii & Asigurari (Banking, Investment & Insurance)
Braille, Dexia, Axion Youth Banking, Duval Guillaume Brussels, Belgia
23 Identitate (Corporate Image)
Unstoppable, Adidas, Apparel, TBWA\Chiat\Day, SUA
Hello Tomorrow, Adidas, Footwear, TBWA\Chiat\Day, SUA
24 Siguranta & Sanatate Publica (Public Health & Safety)
Vibrators, Aides, Aids Awareness, TBWA\Paris, Franta
25 Campanii pentru Autoritati Publice (Public Awareness Messages )
Lost Money, Energy Policy And Planning Office, Energy Conservation, Saatchi & Saatchi Thailand, Tailanda
Mouse Trap, Energy Policy And Planning Office, Energy Conservation, Saatchi & Saatchi Thailand, Tailanda
Madam, Energy Policy And Planning Office , Energy Conservation, Saatchi & Saatchi Thailand, Tailanda
26 Campanii Sociale (Fundraising & Appeals)
Magic, Ponle Corazón, Mothers Of The Heart Campaign, Leo Burnett Del Peru, Peru
Ventriloquist, Nspcc, Child Protection Charity, Saatchi & Saatchi, Marea Britanie
27 Cea mai buna utilizare a Muzicii (Best Use Of Music)
Hello Tomorrow, Adidas, Footwear & Apparel, TBWA\Chiat\Day, SUA
Silver Lion – Film Lions, Cannes 2005
01 Alimente, Sosuri, Condimente (Savoury Foods)
The Race, Charal, Beef, Leo Burnett Paris, Franta
Doggy, H.J Heinz, Ketchup, Leo Burnett, Marea BritanieMouse Trap, H.J Heinz, Ketchup, Leo Burnett, Marea Britanie
02 Dulciuri (Sweet Foods)
Fibre Cycle, Kellogg's, Frosted Mini Wheats, Lapiz, SUA
03 Bauturi Alcoolice (Alcoholic Drinks)
Carnival, Mahou, San Miguel Beer, Arnold Worldwide Spain, Spania
Diamond, Diageo, Smirnoff Red Vodka, JWT, Marea Britanie
04 Bauturi Nealcoolice (Alcoholic Drinks)
Car, K-Fee, Caffeine Drink, Jung Von Matt Germany, Germania
Golf, K-Fee, Caffeine Drink, Jung Von Matt Germany, Germania
Beach, K-Fee, Caffeine Drink, Jung Von Matt Germany, Germania
Mother's Day, Uni President (Thailand), Unif Green Tea, BBDO Bangkok , Tailanda
Pipes, Tango, Soft Drinks, Clemmow Hornby Inge, Marea Britanie
Velcro, Tango, Soft Drinks, Clemmow Hornby Inge, Marea Britanie
05 Articole gospodaresti ( Household)
Mano Japonesa, Energizer, Batteries, Grupo Gallegos, SUA
Wind, Reckitt Benckiser, Furniture Polish, JWT, Brazilia
07 Cosmetice si Produse Frumusete (Cosmetics & Beauty)
Residue, Axe, Deodorant/Body Spray, Bartle Bogle Hegarty, SUA
08 Articole Toaleta si Farmacie (Toiletries & OTC Pharmacy)
Stairs, Procter & Gamble, Pampers, Del Campo Nazca Saatchi & Saatchi, Argentina
09 Imbracaminte, Incaltaminte & Accesorii (Clothing, Footwear & Accessories)
Karl Lagerfeld for H&M, H&M, Karl Lagerfeld's Collection for H&M, Raf, Suedia
Midsummer, Levi's Europe, 501 Jeans With Anti-Fit, Bartle Bogle Hegarty, Marea Britanie
10 Diverse (Miscellaneous)
Prank Call, Bic, Permanent Marker, McCann Erickson Singapore, Singapore
Ping Pong, Showbound Naturals, Pet Food, Grey Worldwide, SUA
13 Electronice si Audio-Video (Home Electronics & Audio-Visual)
Shower, Virgin Mobile Usa, Mobile Phone, Fallon New York, SUA
Thing, Virgin Mobile Usa, Mobile Phone, Fallon New York, SUA
Call Waiting, Virgin Mobile Usa, Mobile Phone, Fallon New York, SUA
16 Calatorii, Transport & Turism (Travel, Transport & Tourism )
Love Story, Virgin Atlantic, Upper Class Suites, Net#Work BBDO, Africa de Sud
17 Timp Liber (Entertainment & Leisure)
Husky Girls, Ajinomoto , Ajinomoto Stadium, Dentsu, Japonia
18 Publicatii & Media (Publications & Media)
Parents' Day, Vh1, Satellite Tv Channel, La Comunidad, SUA
19 Banci, Investitii & Asigurari (Banking, Investment & Insurance)
Headman Villager Lee, Krungthai Bank, Banking, Euro RSCG Flagship, Tailanda
21 Servicii Publice Comerciale (Commercial Public Services)
Van, Proximus, Mobile Network, LG&F, Belgia
Bear, Proximus, Mobile Network, LG&F, Belgia
23 Identitate (Corporate Image)
Gimme The Ball, Adidas International, Sportswear, 180 Amsterdam, Olanda
Improvisation, Adidas, Sportswear, RSA Usa, SUA
Tennis Instructor, Nike, Nike, Gorgeous Enterprises, Marea Britanie
Made To Perfection, Adidas, Footwear, TBWA\Chiat\Day, SUA
24 Siguranta & Sanatate Publica (Public Health & Safety)
Voice, American Legacy Foundation, Anti-Smoking, Arnold Worldwide, SUA
Marie, Inpes, Passive Smoking Awareness, FCB Paris, Franta
Lucky, DFT, Road Safety, Abbott Mead Vickers.BBDO, Marea Britanie
25 Awareness Public (Public Awareness Messages )
Bunso, United Nations Children's Fund (Unicef) / Consuelo Foundation , Juvenile Justice Law Reform , BBDO Guerrero Ortega, Filipine
26 Campanii Sociale (Fundraising & Appeals)
Barcode Cage, International Fund for Animal Welfare, Animal Welfare, Springer & Jacoby Werbung, Germania
Kitchen, Organ Transplants Association, Organ Donation Appeal , DDB Brasil, Brazilia
Bronze Lion - Film Lions, Cannes 200501 Alimente Picante (Savoury Foods)
The Blob, Unilever Best Foods, Marmite, The Sweet Shop, Noua Zeelanda
Unaustralian, Meat And Livestock Australia, Lamb , Bmf Advertising, Australia
Diamond, Le Barran, Chicken, DDB Paris, Franta
02 Dulciuri (Sweet Foods)
Cherubs, Masterfoods, Skittles Gum, TBWA\London, Marea Britanie
Eric, Masterfoods, Skittles Candy, TBWA\Chiat\Day, SUA
Sheepboys, Masterfoods, Smoothie Mix Skittles Candy, TBWA\Chiat\Day, SUA
Breeze, Diageo, Gordon's Gin, Bartle Bogle Hegarty, Marea Britanie
Pilot, Interbrew, Stella Artois Beer, Lowe London, Marea Britanie
Rivalries, Coca-Cola, Coca-Cola, Santo Buenos Aires, Argentina
Hallway, Pepsico, Mountain Dew Soft Drink, BBDO New York, SUA
Helicopter, Pepsico, Mountain Dew Soft Drink, BBDO New York, SUA
Parade, Coca-Cola, Coca-Cola, SRA Rushmore, Spania
05 Articole gospodaresti ( Household)
Pool, The Clorox Company, Gladd Press N' Seal, DDB San Fransisco, SUA
07 Cosmetice si Produse Frumusete (Cosmetics & Beauty)
Evidence, Axe, Shower Gel, Bartle Bogle Hegarty, SUA
Shirts, Lever, Axe Body Spray, Vegaolmosponce, Argentina
No, Lever, Axe Body Spray, Vegaolmosponce, Argentina
Jeremiah, Lever, Axe Body Spray, Vegaolmosponce, Argentina
08 Articole Toaleta si Farmacie (Toiletries & OTC Pharmacy)
Date, S&Sons Trading, Scotch Essence of Chicken, Y&R Thailand, Tailanda
09 Imbracaminte, Incaltaminte & Accesorii (Clothing, Footwear & Accessories)
Spider, Grosby, Comfort Shoes, Whybin TBWA, Australia
Underwear, Alpargatas, Rainha Trainers, F/Nazca Saatchi & Saatchi, Brazilia
10 Diverse (Miscellaneous)
Scratches, Masterfoods Brasil Alimentos, Whiskas Cat Food, AlmapBBDO, Brazilia
11 Masini (Cars)
Watering Can, Mercedes-Benz, Clk-Class, Springer & Jacoby Werbung, Germania
Policemen, Volskswagen Mexico, Golf GTI, DDB Mexic, Mexic
Kids On Steps, Volkswagen, VW Golf DSG, DDB Germany, Germania
Dog, Adam Opel, Astra Car, McCann Erickson BCA, Germania
Carbot, Citroen, Citroen C4, Euro RSCG London, Marea Britanie
Bait, Toyota, Toyota Vios, Saatchi & Saatchi, Malaiezia
School, Volkswagen, VW Touareg, DDB London, Marea Britanie
Singin' In The Rain, Volkswagen, Golf GTI, DDB London, Marea Britanie
12 Other Vehicles, Auto Products & Services
Clone, Volkswagen, Vw Parts, AlmapBBDO, Brazilia
13 Electronice si Audio-Video (Home Electronics & Audio-Visual)
Squished Locker Room, Thomson/RCA, RCA DLP TV, Publicis, SUA
Squished Concert, Thompson/RCA, RCA DLP TV, Publicis, SUA
Tokyo, Sagem, Myx5-2, Publicis Conseil, Franta
14 Magazine (Retail Stores)
Mosquito Killer, Hornbach, Home Improvement Superstores, Heimat, Germania
Paving Stones, Hornbach, Home Improvement Superstores, Heimat, Germania
Power Drill, Hornbach, Home Improvement Superstores, Heimat, Germania
Silicate Paint, Hornbach, Home Improvement Superstores, Heimat, Germania
Taxi, Tower Records Japan , Record Store, Dentsu, Japonia
Stay Longer, Fakta, Supermarket, Uncle Grey, Danemarca
Moving Goods, Fakta, Supermarket, Uncle Grey, Danemarca
Student, Coco De Mer, Erotic Boutique, Saatchi & Saatchi, Marea Britanie
16 Calatorii, Transport & Turism (Travel, Transport & Tourism )
Tanning?, Color Line, Ferry Company, Try Advertising Agency, Norway
No More Tanning?, Color Line, Ferry Company, Try Advertising Agency, Norway
The Noses, Holiday Inn, Holiday Inn, Fallon Minneapolis, SUA
17 Timp Liber (Entertainment & Leisure)
Nadia, Adidas International, Olympics 2004, 180 Amsterdam, Olanda
Jesse, Adidas International, Olympics 2004, 180 Amsterdam, Olanda
Haile, Adidas International, Olympics 2004, 180 Amsterdam, Olanda
Member #1, Club Atletico De Madrid, Football Club, Sra Rushmore, Spania
18 Publicatii & Media (Publications & Media)
Uncle Matt Dies, Espn, Espn Shorts, Headquarters, SUA
Decision Time, Espn, Espn Shorts, Headquarters, SUA
Mysterious Breakdown, Espn, Espn Shorts, Headquarters, SUA
The Final, Espn, Espn Shorts, Headquarters, SUA
Hindenburg, A&E International, The History Channel, Ground Zero, SUA
Berlin, A&E International, The History Channel, Ground Zero, SUA
Normandy, A&E International, The History Channel, Ground Zero, SUA
19 Banci, Investitii & Asigurari (Banking, Investment & Insurance)
Surprise Dinner, Ameriquest Mortgage, Mortgages, DDB Los Angeles, SUA
Parking Meter, Ameriquest Mortgage, Mortgages, DDB Los Angeles, SUA
Mother-In-Law, Ameriquest Mortgage, Mortgages, DDB Los Angeles, SUA
21 Servicii Publice Comerciale (Commercial Public Services)
Boardroom, Science World, Science World, Rethink, Canada
Gandhi, Telecom Italia, Telecommunication Devices, Y&R Italia, Italia
Dance Party, Nextel, Telecommunications, TBWA\Chiat\Day, SUA
Sean Astin, Orange, Mobile Network, Mother, Marea Britanie
Verne Troyer, Orange, Mobile Network, Mother, Marea Britanie
Patrick Swayze, Orange, Mobile Network, Mother, Marea Britanie
22 Furnizori Internet (Internet Service Providers )
Foot, Cegetel, ADSL Internet, Scher Lafarge, Franta
Chase, Cegetel, ADSL Internet, Scher Lafarge, Franta
Western, Cegetel, ADSL Internet, Scher Lafarge, Franta
23 Identitate (Corporate Image)
Carry, Adidas, Footwear, TBWA\Chiat\Day, SUA
Scary House, Nike, Nike Footwear, Partizan, SUA
24 Siguranta & Sanatate Publica (Public Health & Safety)
Reverse, Forum Crisalide, Bulimia Prevention, Leo Burnett Italia, Italia
25 Autoritati Publice (Public Awareness Messages)
Hugging, Als Society of Canada, Als Awareness, BBDO Canada, Canada
Fat Boys, American Legacy Foundation , Anti-Smoking, Crispin Porter + Bogusky, SUA
Gumballs, American Legacy Foundation , Anti-Smoking, Crispin Porter + Bogusky, SUA
Decal Conscious, American Legacy Foundation , Anti-Smoking, Crispin Porter + Bogusky, SUA
26 Campanii Sociale (Fundraising & Appeals)
We Gave Blood, Australian Red Cross Blood Service, Blood Donation Appeal, BMF Advertising, Australia
