( AdPlayers.ro , Irina Toma irina.toma@adplayers.ro )
Evenimentul Cannes Predictions se desfasoara anual, cu cateva zile inainte de inceperea festivalului Cannes Lions, in reteaua Leo Burnett din intreaga lume. Printre invitati se numara, publicitari, oameni de marketing si presa de specialitate. Acestia vizioneaza cele 50 de spoturi considerate de Leo Burnett ca fiind cele mai bune si aleg dintre acestea 20 de spoturi, pe care le considera ca avand sanse sa fie premiate de catre juriul de la Cannes. Castigator este participantul care, in urma votului exprimat, obtine cel mai mare scor.
Potrivit agentiei de publicitate, castigatorul editiei romanesti Cannes Predictions din acest an este Leonard Mart, Assistant Brand Manager in cadrul companiei Alka Trading, care a obtinut un punctaj de 470 de puncte. El va participa alaturi de delegatia Leo Burnett la Festivalul de Publicitate Golden Drum care va avea loc in perioada 1-6 octombrie la Portoroz, Slovenia.Asa cum precizeaza reprezentantii agentiei de publicitate Leo Burnett Romania, pe piata romaneasca evenimentul s-a adresat comunitatii de marketing, agentiilor de publicitate si presei de specialitate, propriilor angajati (eveniment intern), dar si iubitorilor de creatie publicitara care au putut vota cele mai bune spoturi intrate in finala festivalului de la Cannes pe website-ul www.leoburnett.ro.
Lucrarile mai pot fi vizionate si pe site-ul agentiei la adresa http://www.leoburnett.ro/cannesprediction/
Lucrari compilate de Cannes Predictions 2006
1. CARLTON DRAUGHT “Big Ad”, Australia
2. STELLA ARTOIS “Ice Skating Priests” / “Bench”, UK
3. LEVI’S 559 “Loyal”, USA
4. 3MOBILE “Tuperzik”, UK
5. ARISTON WASHING MACHINES “Underwater World”, Italy
6. ORANGE “Blackout” / “Dance”, UK
7. TOTAL “Severine”, France
8. MICROSOFT XBOX 360 “Jump Rope”, USA
9. NIKE “Lance Press Conference”,USA
10. VOLKSWAGEN PASSAT “Check Point” , USA
11. CANAL+ “March Of the Emperors”, France
12. SKY “The Simpsons”, UK
13. MTV “Father and Daughter”, Argentina
14. TOYOTA RAV4 “Happy Together”, New Zealand
15. VOLKSWAGEN POLO “Angel’s Day Off”, UK
16. FEDEX “Stick” USA
17. RENAULT “Crash Test” , Germany
18. HUMMER “Monsters”, USA
19. NIKE – RUNNING “Run Barefoot” USA
20. ADIDAS “Impossible Team – Jose +10” , The Netherlands
21. BANGKOK INSURANCE “Robbery” / “Twister” / “Tyre” , Thailand
22. LEVI’S “Slim Vs Silm” India
23. COCA-COLA LIGHT “Applause” , Argentina
24. NORSK TIPPING LOTTO “Old Peoples Home” Norway
25. TOYOTA “Humanity”, Japan
26. SKITTLES “Beard” / “Trade” / “Leak”, USA
27. AMERIQUEST “Doctor” / “Friendly Skies” / “Concert”, USA
28. CA LOTTERY “Drawing”, USA
29. REXONA “Fanimals”, UK
30. ESPN “Surf Camp”, USA
31. VOLKSWAGEN FOX “Pulp Fiction”, Germany
32. STARBURST “Ernie” / “Friends” / “Factory”, USA
33. VODAFONE “Gay” / “Pregnant” / “Son” UK
34. NIKE “Kid Tiger”, USA
35. SONY PSP “A Day In the Life”, UK
36. CENTER FOR DISEASE CONTROL “Sun”, USA
37. DFT – TEENAGE ROAD SAFETY “Cameraphone”, UK
38. SMIRNOFF RED “Love” , UK
39. NIKE “Reincarnate”, Australia
40. SWISS ASSURANCE MOBILIAR “Photographer”, Switzerland
41. ACE HARDWARE “Bob” / “Wife” / “People”, USA
42. SPRITE “Desperate” / “Wanna” , Argentina
43. SMOOTH E “Love Story”, Thailand
44. EUROPRIDE “Oslo Gay Festival”, Norway
45. GUINNESS “Noitulove” , UK
46. SONY BRAVIA “Balls” , UK
47. HONDA CIVIC “Choir” / “Impossible Dream”, UK
Titanium
48. LYNX “Lynxjet” , Australia
49. GOO.COM “Fill the City With Questions!”, Japan
50. VIRGIN MOBILE “Jason Donovan”, Australia
Compilatia Cannes Predictions 2006
Lucrari finaliste (42) la Cannes Lions
STARBURST “Ernie” / “Factory”
SKITTLES “Beard” / “Trade” /
CARLTON DRAUGHT “Big Ad”
STELLA ARTOIS “Ice Skating Priests”(la 2 categorii)
GUINNESS “Noitulove” ( la 2 categorii)
SMIRNOFF RED “Love”
ARISTON WASHING MACHINES “Underwater World”
LYNX “Lynxjet”
SMOOTH E “Love Story”
NIKE “Reincarnate”
NIKE – RUNNING “Run Barefoot”
LEVI’S “Slim Vs Silm”
TOYOTA “Humanity”
VOLKSWAGEN FOX “Pulp Fiction”
HONDA CIVIC “Choir” / “Impossible Dream”
VOLKSWAGEN POLO “Angel’s Day Off”
RENAULT “Crash Test”
TOYOTA RAV4 “Happy Together”
TOTAL “Severine”
MICROSOFT XBOX 360 “Jump Rope”
NORSK TIPPING LOTTO “Old Peoples Home”
EUROPRIDE “Oslo Gay Festival”
CA LOTTERY “Drawing”
ADIDAS “Impossible Team – Jose +10”
MTV “Father and Daughter”
SKY “The Simpsons”
CANAL+ “March Of the Emperors”
ESPN “Surf Camp”
SWISS ASSURANCE MOBILIAR “Photographer”
BANGKOK INSURANCE “Robbery” / “Twister” / “Tyre”
AMERIQUEST “Doctor” / “Concert”
FEDEX “Stick”
ORANGE “Blackout” / “Dance”( la 2 categorii)
VODAFONE “Gay” / “Pregnant” / “Son”
NIKE “Kid Tiger”
NIKE “Lance Press Conference”
DFT – TEENAGE ROAD SAFETY “Cameraphone”
SONY BRAVIA “Balls” (la 2 categorii)
SPRITE “Wanna”
Compilatia Cannes Predictions 2006
Lucrari Premiate (30) la Cannes Lions
CARLTON DRAUGHT “Big Ad”
STELLA ARTOIS “Ice Skating Priests”
ARISTON WASHING MACHINES “Underwater World”
ORANGE “Blackout”
MICROSOFT XBOX 360 “Jump Rope”
NIKE “Lance Press Conference”
CANAL+ “March Of the Emperors”
MTV “Father and Daughter”
SKY “The Simpsons”
FEDEX “Stick”
RENAULT “Crash Test”
NIKE – RUNNING “Run Barefoot”
ADIDAS “Impossible Team – Jose +10”
BANGKOK INSURANCE “Robbery” / “Twister” / “Tyre”
TOYOTA “Humanity”
NORSK TIPPING LOTTO “Old Peoples Home”
SKITTLES “Trade”
AMERIQUEST “Doctor” / “Concert”
VOLKSWAGEN FOX “Pulp Fiction”
STARBURST “Factory”
VODAFONE “Gay” / “Pregnant” / “Son”
DFT – TEENAGE ROAD SAFETY “Cameraphone”
SMIRNOFF RED “Love”
NIKE “Reincarnate”
SWISS ASSURANCE MOBILIAR “Photographer”
SMOOTH E “Love Story”
EUROPRIDE “Oslo Gay Festival”
GUINNESS “Noitulove”
HONDA CIVIC “Choir” / “Impossible Dream”
LYNX “Lynxjet
