( AdPlayers.ro , Irina Toma irina.toma@adplayers.ro )

„Compilatia” Cannes Predictions din acest an a fost foarte aproape de rezultatul juriului de la Cannes, spun reprezentantii agentiei de publicitate Leo Burnett din Romania. Din cele 47 de spoturi aflate la baza compilatiei realizate de Leo Burnett Chicago, 42 de spoturi au ajuns in finala de la Cannes si 30 de spoturi au obtinut cate un premiu pe scena festivalului de publicitate. 

Evenimentul Cannes Predictions se desfasoara anual, cu cateva zile inainte de inceperea festivalului Cannes Lions, in reteaua Leo Burnett din intreaga lume. Printre invitati se numara, publicitari, oameni de marketing si presa de specialitate. Acestia vizioneaza cele 50 de spoturi considerate de Leo Burnett ca fiind cele mai bune si aleg dintre acestea 20 de spoturi, pe care le considera ca avand sanse sa fie premiate de catre juriul de la Cannes. Castigator este participantul care, in urma votului exprimat, obtine cel mai mare scor.

Potrivit agentiei de publicitate, castigatorul editiei romanesti Cannes Predictions din acest an este Leonard Mart, Assistant Brand Manager in cadrul companiei Alka Trading, care a obtinut un punctaj de 470 de puncte. El va participa alaturi de delegatia Leo Burnett la Festivalul de Publicitate Golden Drum care va avea loc in perioada 1-6 octombrie la Portoroz, Slovenia.

Asa cum precizeaza reprezentantii agentiei de publicitate Leo Burnett Romania, pe piata romaneasca evenimentul s-a adresat comunitatii de marketing, agentiilor de publicitate si presei de specialitate, propriilor angajati (eveniment intern), dar si iubitorilor de creatie publicitara care au putut vota cele mai bune spoturi intrate in finala festivalului de la Cannes pe website-ul www.leoburnett.ro.

Lucrarile mai pot fi vizionate si pe site-ul agentiei la adresa http://www.leoburnett.ro/cannesprediction/

Lucrari compilate de Cannes Predictions 2006

1. CARLTON DRAUGHT “Big Ad”,  Australia

2. STELLA ARTOIS “Ice Skating Priests” / “Bench”, UK

3. LEVI’S 559 “Loyal”, USA

4. 3MOBILE “Tuperzik”, UK

5. ARISTON WASHING MACHINES “Underwater World”, Italy

6. ORANGE “Blackout” / “Dance”, UK

7.  TOTAL “Severine”, France

8.   MICROSOFT XBOX 360 “Jump Rope”,  USA

9.    NIKE “Lance Press Conference”,USA

10. VOLKSWAGEN PASSAT “Check Point” , USA

11.  CANAL+ “March Of the Emperors”, France

12.  SKY “The Simpsons”, UK

13. MTV “Father and Daughter”, Argentina

14. TOYOTA RAV4 “Happy Together”, New Zealand

15.  VOLKSWAGEN POLO “Angel’s Day Off”, UK

16.  FEDEX “Stick”   USA

17. RENAULT “Crash Test” , Germany

18. HUMMER “Monsters”, USA

19. NIKE – RUNNING “Run Barefoot” USA

20. ADIDAS “Impossible Team – Jose +10” , The Netherlands

21. BANGKOK INSURANCE “Robbery” / “Twister” / “Tyre” , Thailand

22.  LEVI’S “Slim Vs Silm” India

23.  COCA-COLA LIGHT “Applause” , Argentina

24. NORSK TIPPING LOTTO “Old Peoples Home”   Norway

25. TOYOTA “Humanity”, Japan

26. SKITTLES “Beard” / “Trade” / “Leak”, USA

27. AMERIQUEST “Doctor” / “Friendly Skies” / “Concert”, USA

28.  CA LOTTERY “Drawing”, USA

29. REXONA “Fanimals”, UK

30. ESPN “Surf Camp”, USA

31.  VOLKSWAGEN FOX “Pulp Fiction”, Germany

32.  STARBURST “Ernie” / “Friends” / “Factory”, USA

33. VODAFONE “Gay” / “Pregnant” / “Son”    UK

34. NIKE “Kid Tiger”, USA

35. SONY PSP “A Day In the Life”, UK

36. CENTER FOR DISEASE CONTROL “Sun”, USA

37.  DFT – TEENAGE ROAD SAFETY “Cameraphone”, UK

38.  SMIRNOFF RED “Love” , UK

39. NIKE “Reincarnate”, Australia

40.  SWISS ASSURANCE MOBILIAR “Photographer”, Switzerland

41.  ACE HARDWARE “Bob” / “Wife” / “People”, USA

42. SPRITE “Desperate” / “Wanna” ,  Argentina

43. SMOOTH E “Love Story”,  Thailand

44.  EUROPRIDE “Oslo Gay Festival”, Norway

45. GUINNESS “Noitulove” , UK

46. SONY BRAVIA “Balls” , UK

47. HONDA CIVIC “Choir” / “Impossible Dream”, UK

Titanium

48. LYNX “Lynxjet” , Australia

49. GOO.COM “Fill the City With Questions!”, Japan

50.  VIRGIN MOBILE “Jason Donovan”, Australia

Compilatia Cannes Predictions 2006

Lucrari finaliste (42) la Cannes Lions

STARBURST “Ernie” / “Factory”

SKITTLES “Beard” / “Trade” /

CARLTON DRAUGHT “Big Ad”      

STELLA ARTOIS “Ice Skating Priests”(la 2 categorii)

GUINNESS “Noitulove” ( la 2 categorii)

SMIRNOFF RED “Love”

ARISTON WASHING MACHINES “Underwater World”

LYNX “Lynxjet”

SMOOTH E “Love Story”

NIKE “Reincarnate”

NIKE – RUNNING “Run Barefoot”

LEVI’S “Slim Vs Silm”

TOYOTA “Humanity”

VOLKSWAGEN FOX “Pulp Fiction”

HONDA CIVIC “Choir” / “Impossible Dream”

VOLKSWAGEN POLO “Angel’s Day Off”

RENAULT “Crash Test”

TOYOTA RAV4 “Happy Together”

TOTAL “Severine”

MICROSOFT XBOX 360 “Jump Rope”

NORSK TIPPING LOTTO “Old Peoples Home”

EUROPRIDE “Oslo Gay Festival”

CA LOTTERY “Drawing”

ADIDAS “Impossible Team – Jose +10”

MTV “Father and Daughter”

SKY “The Simpsons”

CANAL+ “March Of the Emperors”

ESPN “Surf Camp”

SWISS ASSURANCE MOBILIAR “Photographer”

BANGKOK INSURANCE “Robbery” / “Twister” / “Tyre”

AMERIQUEST “Doctor” / “Concert”

FEDEX “Stick”

ORANGE “Blackout” / “Dance”( la 2 categorii)

VODAFONE “Gay” / “Pregnant” / “Son”

NIKE “Kid Tiger”

NIKE “Lance Press Conference”

DFT – TEENAGE ROAD SAFETY “Cameraphone”

SONY BRAVIA “Balls” (la 2 categorii)

SPRITE   “Wanna”

Compilatia Cannes Predictions 2006

Lucrari Premiate (30) la Cannes Lions

CARLTON DRAUGHT “Big Ad”      

STELLA ARTOIS “Ice Skating Priests”

ARISTON WASHING MACHINES “Underwater World”

ORANGE “Blackout”

MICROSOFT XBOX 360 “Jump Rope”

NIKE “Lance Press Conference”

CANAL+ “March Of the Emperors”

MTV “Father and Daughter”

SKY “The Simpsons”

FEDEX “Stick”

RENAULT “Crash Test”

NIKE – RUNNING “Run Barefoot”

ADIDAS “Impossible Team – Jose +10”

BANGKOK INSURANCE “Robbery” / “Twister” / “Tyre”

TOYOTA “Humanity”

NORSK TIPPING LOTTO “Old Peoples Home”

SKITTLES  “Trade”

AMERIQUEST “Doctor” / “Concert”

VOLKSWAGEN FOX “Pulp Fiction”

STARBURST  “Factory”

VODAFONE “Gay” / “Pregnant” / “Son”

DFT – TEENAGE ROAD SAFETY “Cameraphone”

SMIRNOFF RED “Love”

NIKE “Reincarnate”

SWISS ASSURANCE MOBILIAR “Photographer”

SMOOTH E “Love Story”

EUROPRIDE “Oslo Gay Festival”

GUINNESS “Noitulove”

HONDA CIVIC “Choir” / “Impossible Dream”

LYNX “Lynxjet