(AdPlayers, Iulian Toma)

Aseara a avut loc la Bucuresti o noua tragere extraordinara Loto 6 din 9: Leo Burnett-eria Romana a iesit iarasi castigatoare a titlului Agentia Anului.

Cu al saselea trofeu castigat la ADOR 2010, alaturi de alte 5 editii acordate in urma cu cativa ani, agentia confirma ca pe piata romaneasca creativitatea nu se gaseste in orice pravalie.

Pentru cine vrea sa vada care a fost strategia de inscrieri Leo Burnett cu care agentia a castigat pentru a sasea oara trofeul Agentia Anului, va invitam la lista de mai jos.

Gala a fost aseara. Felicitari strategilor agentiei care a castigat marele trofeu, dar si organizatorilor, pentru marea impacare cu trecutul glorios al agentiei care a castigat aproape tot ce se putea castiga. N-am fost la festival, dar pentru cine vrea sa scrie ce s-a intamplat la ADOR, adresa este iulian.toma[at]adplayers.ro 

De la organizatoriii de la Millenium Communications citire:

PREMIILE ADOR 2010

TV – SPOTS AND CAMPAIGNS

Art, Culture, Media & Entertainment

Nominalizati:

Agentie: GAV

Campanie: CUT

Brand: Transylvania International Film Festival (TIFF) - Horror&Thriller Competition

 

NICIUN CASTIGATOR

 

TV – SPOTS AND CAMPAIGNS

Fast Moving Consumer Goods - Food & Drinks

Nominalizati:

Agentie: Leo Burnett & Target

Campanie: Doncafe Mixes II (Castaway, The Eating Christmas Tree)

Brand: Doncafe Mixes

 

Agentie: Propaganda

Campanie: The Listener & The Story-teller

Brand: Burger

 

Agentie: Leo Burnett & Target

Campanie: Votes Series: The Arcade, Shredder, Meatballs, Origami, Puzzle

Brand: Doncafe Mixes

 

Agentie: Propaganda

Campanie:  Drink without spilling any drop

Brand: Servus

 

 

Castigator:

Agentie: Propaganda

Campanie:  Drink without spilling any drop

Brand: Servus

 

 

TV – SPOTS AND CAMPAIGNS

Durables and Other Consumer Goods

Nominalizati:

Agentie: Propaganda

Campanie:  Don't let workers become your family

Brand: Ytong

 

Castigator:

Agentie: Propaganda

Campanie:  Don't let workers become your family

Brand: Ytong

 

CASTIGATOR BEST OF CATEGORY TV

Agentie: Propaganda

Campanie:  Don't let workers become your family

Brand: Ytong

 

 

Radio – SPOTS AND CAMPAIGNS

 

Nicio nominalizare, niciun castigator

 

MAGAZINE AND NEWSPAPER PRINT

Art, Culture, Media & Entertainment

Nominalizati:

Agentie: GAV

Campanie: Horror&Thriller

Brand: Transylvania International Film Festival (TIFF)

 

Agentie: Scala JWT

Campanie: Tufts

Brand: The Viennese Theater for Children

 

Agentie: Mercury 360

Campanie: Listen

Brand: Smart FM

 

 

Castigator:

Agentie: Mercury 360

Campanie: Listen

Brand: Smart FM

 

 

MAGAZINE AND NEWSPAPER PRINT

Fast Moving Consumer Goods – Food & Drinks

Nominalizati:

Agentie: Graffiti BBDO Bucharest

Campanie:  Penalty Kick

Brand: Winterfresh

 

NICIUN CASTIGATOR

 

MAGAZINE AND NEWSPAPER PRINT

Fashion & Lifestyle

Nominalizati:

Agentie: GREY Bucharest

Campanie: Urban dangers

Brand: Eastpak

 

Castigator:

Agentie: GREY Bucharest

Campanie: Urban dangers

Brand: Eastpak

 

 

MAGAZINE AND NEWSPAPER PRINT

Corporate

Nominalizati:

Agentie: Graffiti BBDO Bucharest

Campanie: Wedding

Brand: Graffiti BBDO Bucharest

 

Agentie: Graffiti BBDO Bucharest

Campanie: Twins

Brand: Graffiti BBDO Bucharest

 

NICIUN CASTIGATOR

 

MAGAZINE AND NEWSPAPER PRINT

Automotive and automotive products

Nominalizati:

Agentie: Publicis Romania

Campanie: urbanproof

Brand: Nissan Qashqai

 

Castigator:

Agentie: Publicis Romania

Campanie: urbanproof

Brand: Nissan Qashqai

 

MAGAZINE AND NEWSPAPER PRINT

Durables and Other Consumer Goods

Nominalizati:

Agentie: Scala JWT

Campanie: Snail

Brand: Fujitsu

 

NICIUN CASTIGATOR

 

OOH

Fast Moving Consumer Goods – Cosmetics, Toiletries, Pharmacy & Household and pet care products

Nominalizati:

Agentie: Tempo Advertising

Campanie: The Ajax Glass Effect

Brand:  Ajax Glass

 

Agentie: GREY Bucharest

Campanie: Flowers in the window

Brand: Lenor

 

NICIUN CASTIGATOR

 

OOH

Fashion & Lifestyle

Nominalizati:

Agentie: GREY Bucharest

Campanie: Urban dangers

Brand: Eastpak

 

Castigator:

Agentie: GREY Bucharest

Campanie: Urban dangers

Brand: Eastpak

 

 

 

 

OOH

Telecommunication services

Nominalizati:

Agentie: Publicis Romania

Campanie: Unlimit yourself!

Brand: Orange Young

 

Castigator:

Agentie: Publicis Romania

Campanie: Unlimit yourself!

Brand: Orange Young

 

OOH

Automotive and automotive products

Nominalizati:

Agentie: Publicis Romania

Campanie: Qashqai. Urbanproof

Brand: Nissan Qashqai

 

Castigator:

Agentie: Publicis Romania

Campanie: Qashqai. Urbanproof

Brand: Nissan Qashqai

 

 

 

 

 

INTEGRATED CAMPAIGNS

Art, Culture, Media & Entertainment

Nominalizati:

Agentie: GAV

Campanie: THE CUT CAMPAIGN

Brand: Transylvania International Film Festival (TIFF)

 

Castigator:

Agentie: GAV

Campanie: THE CUT CAMPAIGN

Brand: Transylvania International Film Festival (TIFF)

 

INTEGRATED CAMPAIGNS

Fast Moving Consumer Goods – Food & Drinks

Nominalizati:

Agentie: Leo Burnett & Target si iLeo Marketing Interactiv

Campanie: Bergenbier Man's Day

Brand: Bergenbier

 

Castigator:

Agentie: Leo Burnett & Target si iLeo Marketing Interactiv

Campanie: Bergenbier Man's Day

Brand: Bergenbier

 

CASTIGATOR BEST OF CATEGORY INTEGRATED CAMPAIGNS

Agentie: Leo Burnett & Target si iLeo Marketing Interactiv

Campanie: Bergenbier Man's Day

Brand: Bergenbier

 

ONLINE

Online Advertising Campaigns

Nominalizati:

Agentie: Leo Burnett & Target si iLeo Marketing Interactiv

Campanie: House of fun

Brand: Herbal Essences

 

Agentie: Interactions

Campanie: Does it cost as much as you think?

Brand: Mega Image

 

Castigator:

Agentie: Interactions

Campanie: Does it cost as much as you think?

Brand: Mega Image

 

 

MEDIA

Use of Outdoor / Transit / Ambient Media

Nominalizati:

Agentie: Tempo Advertising

Campanie: The Ajax Glass Effect

Brand: Ajax Glass

 

Agentie: Publicis Romania

Campanie: Unlimit yourself!

Brand: Orange Young

 

Agentie: GREY Bucharest

Campanie: Flower buckets

Brand: Lenor

 

Agentie: DRAFTFCB Bucharest

Campanie: Bodydresser's 20 minutes of muscles

Brand: Pescariu Sports&Spa

 

Castigator:

Agentie: DRAFTFCB Bucharest

Campanie: Bodydresser's 20 minutes of muscles

Brand: Pescariu Sports&Spa

 

CASTIGATOR BEST OF CATEGORY MEDIA

Agentie: DRAFTFCB Bucharest

Campanie: Bodydresser's 20 minutes of muscles

Brand: Pescariu Sports&Spa

 

DESIGN

Magazines and Newspapers/ Books/ Corporate Publishing

Nominalizati:

Agentie: NEXT Advertising

Campanie: Box of Memories Annual Report

Brand: Save the Delta

 

 

 

Castigator:

Agentie: NEXT Advertising

Campanie: Box of Memories Annual Report

Brand: Save the Delta

 

DESIGN

Packaging Design

Nominalizati:

Agentie: Vitrina Advertising

Campanie: Monor Milk

Brand: Monor

 

Castigator:

Agentie: Vitrina Advertising

Campanie: Monor Milk

Brand: Monor

 

DESIGN

Direct & Collateral

Nominalizati:

Agentie: Graffiti BBDO Bucharest

Campanie: Russian Doll

Brand: Saridon

 

Agentie: Tempo Advertising

Campanie: Guinness Halloween Ghosters

Brand: Guinness

 

Castigator:

Agentie: Tempo Advertising

Campanie: Guinness Halloween Ghosters

Brand: Guinness

 

 

CASTIGATOR BEST OF CATEGORY DESIGN

Agentie: NEXT Advertising

Campanie: Box of Memories Annual Report

Brand: Save the Delta

 

 

SPECIAL BEST - craft

Best Use of Illustration (Print)

Nominalizati:

Agentie: Mercury 360

Campanie: The 3 R's

Brand: Smart FM

 

Agentie: Mercury 360

Campanie: Emergency on Planet Earth

Brand: Smart FM

 

Agentie: GREY Bucharest

Campanie: Pinocchio

Brand: Fundraising Campaign for Marie Curie Hospital

 

 

Castigator:

Agentie: GREY Bucharest

Campanie: Pinocchio

Brand: Fundraising Campaign for Marie Curie Hospital

 

SPECIAL BEST - craft

Best Use of Art Direction

Nominalizati:

 

Agentie: GREY Bucharest

Campanie: Graffiti

Brand: Eastpak

 

Castigator:

Agentie: GREY Bucharest

Campanie: Graffiti

Brand: Eastpak

 

CASTIGATOR BEST OF CATEGORY SPECIAL BEST - craft

Agentie: GREY Bucharest

Campanie: Pinocchio

Brand: Fundraising Campaign for Marie Curie Hospital

 

 

 

 

 

 

SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

Civic Behaviour and Public Participation

Nominalizati:

Agentie: Publicis Romania

Campanie: text kills

Brand: The Romanian Police

 

Agentie: Graffiti BBDO Bucharest

Campanie:  The Smugglers

Brand: BAT

 

Agentie: Mercury 360

Campanie: Pissing Test

Brand: Road Safety

 

Agentie: NEXT Advertising

Campanie: Don't Mix Things Up

Brand: Selective Waste

 

Castigator:

Agentie: NEXT Advertising

Campanie: Don't Mix Things Up

Brand: Selective Waste

 

 

 

 

 

SOCIAL CAMPAIGNS  - supported by GALA SOCIETATII CIVILE

Health

Nominalizati:

Agentie: GREY Bucharest

Campanie: Bad Time Stories

Brand: Fundraising Campaign for Marie Curie Hospital

 

Agentie: Graffiti BBDO Bucharest

Campanie: The Organ Grinder

Brand: REACT

 

Agentie: Graffiti BBDO Bucharest

Campanie: Surgeons' Flash Mob

Brand:  REACT

 

Castigator:

Agentie: GREY Bucharest

Campanie: Bad Time Stories

Brand: Fundraising Campaign for Marie Curie Hospital

 

SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

Social Services for disadvantaged categories

Nominalizati:

Agentie: Proximity Bucharest

Campanie: From Work to School

Brand: Festival of Trees

 

 

Castigator:

Agentie: Proximity Bucharest

Campanie: From Work to School

Brand: Festival of Trees

 

CASTIGATOR BEST OF CATEGORY SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

Agentie: Proximity Bucharest

Campanie: From Work to School

Brand: Festival of Trees