Lista castigatorilor Effie Awards Romania 2011
Marti, 14 Iunie 2011
 (AdPlayers, INFO info[at]adplayers.ro )

sursa: Effie Awards Romania

Trofeele celei de-a opta editii a competitiei Effie Awards Romania au fost acordate in cadrul Galei de Premiere ce a avut loc la Ateneul Roman. Dedeman si McCann Erickson Romania au obtinut trofeul Grand Effie pentru campania “Every Change Helps”. Campania a castigat si trofeul de Aur in categoria Retail.  

Premiile Effie recompenseaza campaniile care au obtinut rezultate excelente bazandu-se pe idei creative si strategii inovatoare.      

Juriul competitiei din acest an, prezidat de Max Palla (CEE Coordinator Jung Von Matt si fost presedinte IAA Austria) a acordat 37 de trofee in 17 categorii si marele premiu - Grand Effie. Este vorba despre 10 trofee de Aur, 18 Argint si 10 Bronz.

Agentiile si companiile premiate in cadrul editiei din acest an sunt : 23 Communication Ideas&Heineken Romania, BrandTailors, Bridge Communication, CAP, Cohn & Jansen JWT, Cohn&Jansen on behalf of Scala JWT, GAV, GMP Advertising, Graffiti BBDO, Grey Worldwide Romania, Leo Burnett & Target Romania, McCann World Group Romania, Next Advertising, Odyssey Communication, Ogilvy&Mather Romania, OgilvyOne, Papaya Advertising, Propaganda, Publicis Romania, Sister & Co, Webstyler.

Agentiile cu cele mai multe trofee castigate sunt Graffiti BBDO si grupul McCann Erickson, fiecaruia revenindu-i cate cinci trofee.

Astfel, Graffiti BBDO a primit 3 trofee de Bronz (in categoria Durables pentru Dacia – “Agent Dacia avantaj”, in categoria Non-profit/ Pro-Bono, Public service campaigns pentru BAT – “Upgraded City” si in categoria Telecommunications Internet & Data pentru Romtelecom Clicknet –  “Telcu Family 3D Clicknet” ), 1 trofeu de Argint (in categoria Telecommunications Voice offers pentru Telcu Family 3D Voce – “Telcu Family 3D Voce”) si un Aur (in categoria Non-profit/ Pro-Bono, Public service campaigns pentru Salveaza Vieti – campania “Don’t Ignore Me”).

McCann Erickson a castigat 2 trofee de Aur (in categoria Telecommunications Internet & Data pentru Vodafone – “The Wedding” si in categoria Retail pentru Dedeman – “Every Change Helps”) si 2 trofee Silver, ambele pentru Rom – “American Rom” in categoriile Food Products si Media Efficiency). La acestea se adauga trofeul Grand Effie castigat pentru campania Dedeman. 

In cadrul celor doua categorii introduse in competitia 2011 au fost premiate 4 campanii. In categoria Shopper Marketing a fost oferit un trofeu de Argint campaniei P&G Multibrand – “Male Campaign” realizata de Grey Worldwide Romania, iar in categoria Media Efficiency  au fost acordate 2 trofee de Argint campaniilor Timisoreana –“True football” realizata de GMP Advertising si Webstyler si Rom – „American Rom” realizata de McCann World Group Romania si un Aur pentru Efix – „Injectors Jam Session” realizata de Odyssey Communication.  

In competitia din acest an au fost inscrise 79 de campanii de catre 25 de agentii. Procesul de jurizare a cazurilor a avut loc in zilele de 9 si 10 iunie 2011. Juriul competitiei este format din peste 80 de reprezentanti ai industriei de marketing si comunicare din Romania, seniori ai industriei pe care o reprezinta.  Acestia au evaluat campaniile din perspectiva rezultatelor de vanzari si a obiectivelor de comunicare atinse si depasite.

FOOD PRODUCTS I

Silver

Campaign: The Ladybug

Brand: Raraul

Submitted by: BrandTailors

 

Campaign: Made by Nature, Laboured by Man

Brand: Napolact

Submitted by: Propaganda

 

FOOD PRODUCTS II

Silver

Campaign: American Rom

Brand: Rom

Submitted by: McCann World Group Romania

 

Campaign: Cow Entertainers

Brand: Milka

Submitted by: Ogilvy&Mather Romania

 

NON-FOOD PRODUCTS

Bronze

Campaign: Kidnappings

Brand: Lenor Parfumelle

Submitted by: Leo Burnett&Target Romania

 

Silver

Campaign: The dream of the moth

Brand: Aroxol

Submitted by: Bridge Communication

 

Gold

Campaign: 28 Days with a smile on your face

Brand: Always

Submitted by: Leo Burnett&Target Romania

 

ALCOHOLIC BEVERAGES - BEERS & WINES

Silver

Campaign: A beer in a thousand

Brand: Ciuc Premium

Submitted by: Heineken Romania

 

Campaign: True Football

Brand: Timisoreana

Submitted by: GMP Advertising & Webstyler

 

Gold

Campaign: Values Standing the test of time

Brand: Timisoreana

Submitted by: GMP Advertising

 

NON-ALCOHOLIC BEVERAGES

Silver

Campaign: Fruits love Granini

Brand: Granini

Submitted by: Publicis Romania

 

DURABLES

Bronze

Campaign: Agent Dacia Avantaj

Brand: Dacia

Submitted by: Graffiti BBDO

 

Silver

Campaign: Hitchhiker

Brand: Renault Fluence

Submitted by: Publicis Romania

 

RETAIL

Gold

Campaign: Every change helps

Brand: Dedeman

Submitted by: McCann Erickson

 

FINANCIAL SERVICES

Bronze

Campaign: ING. Dreamt and done

Brand: ING Bank

Submitted by: CAP

 

Campaign: The Practic Loan from BT

Brand: Banca Transilvania

Submitted by: Next Advertising

 

Campaign: Happiness

Brand: Millennium Bank

Submitted by: Ogilvy&Mather Romania

 

Silver

Campaign: Get Confidence from Raiffeisen Leasing

Brand: Raiffeisen Leasing

Submitted by: Generic AudioVizual

 

Gold

Campaign: House Insurance

Brand: Groupama Insurance

Submitted by: Leo Burnett&Target Romania
 

NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

Bronze

Campaign: Upgraded City

Brand: British American Tobacco

Submitted by: Graffiti BBDO

 

Silver

Campaign: Angels among us

Brand: Fundatia pentru Smurd

Submitted by: Cohn&Jansen on behalf of Scala JWT

 

Gold

Campaign: Don't ignore me

Brand: Salveaza Vieti

Submitted by: Graffiti BBDO

 

TELECOMMUNICATIONS VOICE OFFERS

Silver

Campaign: Telcu Family 3D Voce

Brand: Romtelecom Voce

Submitted by: Graffiti BBDO

 

 

TELECOMMUNICATIONS INTERNET & DATA

 

Bronze

Campaign: Telcu Family 3D Clicknet

Brand: Romtelecom Clicknet

Submitted by: Graffiti BBDO

 

Gold

Campaign: The Wedding

Brand: Vodafone

Submitted by: McCann Erickson

 

OTHERS

 

Bronze

Campaign: Destinations

Brand: Tarom

Submitted by: OgilvyOne

 

Silver

Campaign: Injectors Jam Session

Brand: Efix

Submitted by: Odyssey Communication

 

RENAISSANCE

 

Bronze

Campaign: A legendary U-turn: Bucegi beer

Brand: Bucegi

Submitted by: Sister&Co

 

NEW PRODUCT OR SERVICE INTRODUCTIONS

Bronze

Campaign: The purest water in the world

Brand: Aqua Carpatica

Submitted by: Cohn&Jansen JWT

 

Silver

Campaign: Mic.ro Store Keeper

Brand: Mic.ro

Submitted by: Odyssey Communication

 

SUSTAINED SUCCESS

Silver

Campaign: Our Bank

Brand: CEC Bank

Submitted by: Papaya Advertising

 

Gold

Campaign: The Story Goes on

Brand: Timisoreana

Submitted by: GMP Advertising

 

Campaign: How about it?

Brand: Savana

Submitted by: Papaya Advertising

 

SHOPPER MARKETING

Silver

Campaign: Male Campaign

Brand: P&G Multibrand

Submitted by: Grey Worldwide Romania

 

MEDIA EFFICIENCY

Silver

Campaign: American Rom

Brand: Rom

Submitted by: McCann World Group Romania

 

Campaign: True Football

Brand: Timisoreana

Submitted by: GMP Advertising & Webstyler

Second Agency: Webstyler

 

Gold

Campaign: Injectors Jam Session

Brand: Efix

Submitted by: Odyssey Communication

 

GRAND EFFIE

WINNER

Campaign: Every change helps

Brand: Dedeman

Submitted by: McCann Erickson 


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