Din Europa pana in Statele Unite ale Americii sau Australia, de la Cannes Lions, la Golden Drum sau Epica Awards toti ne uitam la cele mai bune reclame premiate in competitii. La multe dintre aceste festivaluri participa si creativii romani, iar cei mai buni dintre ei castiga o parte din premiile puse la bataie.

Ei bine, daca lumea creativa stie, cei mai putin stiutori trebuie sa afle ca exista si o competitie a competitiilor in punctarea creativitatii din toate festivalurile de publicitate. Acesta este The Gunn Report, iar adplayers are bucuria sa va prezinte castigatorii castigatorilor, festivalul festivalurilor si creativitatea creativitatii din toate festivalurile.

The Gun Report aduna la un loc imposibilul de organizat (fizic cel putin) festival al festivalurilor cu toata creativitatea in publicitate, de pe toate continentele. Si daca va imaginati ca altfel stau lucrurile, imaginati-va doar cati oameni de creatie ar zbura din Australia in Europa (sau in SUA) ca sa-l vada ori sa participe la un astfel de festival mondial total al publicitatii? Greu si de imaginat, nu? Cat despre "facut", nici vorba! J

Si pentru anul 2013, The Gun Report face clasamentul celor mai premiate reclame dupa o metodologie acceptata de intreaga breasla creativa din intreaga lume. Aici creativii nu mai pot minti, nu mai pot inregistra „fantome” asa-zisele campanii facute doar pentru a sufla premiile festivalurilor. The Gunn Report este, daca se poate spune si asa, clasamentul clasamentelor in creativitatea din publicitate, chiar daca el insusi nu este o competitie de reclame, cu inscrieri si premii de categorie.

THE GUNN REPORT 2013

Cateva dintre cele mai premiate productii in publicitate in 2013 le puteti gasi mai jos. Intreaga lista si reclamele care au facut inconjurul festivalurilor de publicitate din intreaga lume o puteti descarca de pe pagina raportului. Daca albumul si montajul video The Gunn Report 2013 va aparea la jumatatea lunii martie, a.c., rezultatele clasamentului creativitatii mondiale in publicitate sunt disponibile pe  www.gunnreport.com

The Most Awarded Print Ads & Campaigns in The World in 2013

1.   Expedia Travel • Luggage Labels campaign (Ogilvy & Mather, London)

2.   Harvey Nichols Sale • Pelicans (Y&R Dubai)

3=  Coca-Cola • #Cokehands (Ogilvy & Mather, Shanghai)

3=  Metro Trains • Dumb Ways to Die (McCann Melbourne)

3=  The Sunday Times Rich List • Rich List 2013 pool (CHI & Partners, London)

The Most Awarded Digital in The World in 2013

1.  Metro Trains • Dumb Ways to Die (McCann Melbourne)

2.  Nike+ Fuelband  • Nike+ Fuelband (R/GA, New York)

3.  Adidas Neo • Window Shopping (TBWA\Helsinki)

4= Google / Lego • Build With Chrome (M&C Saatchi/Mark, Sydney)

4= The JFK Presidential Library & Museum • Clouds Over Cuba (The Martin Agency, Richmond VA)

The Most Awarded All Gunns Blazing in The World in 2013

1. Hemoba/Vitoria FC • My Blood Is Red & Black (Leo Burnett Tailor Made, São Paulo) – the most awarded campaign ever in All Gunns Blazing.

2.  Metro Trains • Dumb Ways to Die (McCann Melbourne)

3.  Nike+ Fuelband • Nike+ Fuelband (R/GA, New York)

4.  Sports Clube de Recife • Immortal Fans (Ogilvy Brasil, São Paulo)

5.  Samsung Life Insurance • The Bridge of Life (Cheil Worldwide, Seoul)

The Most Awarded Campaigns Across Tables 1 – 4 in 2013

1. Metro Trains • Dumb Ways To Die

2. Hemoba/Vitoria FC • My Blood Is Red & Black

3. Nike+ Fuelband • Nike+ Fuelband

4. Dove • Real Beauty Sketches

5. Australian Defence Force • Mobile Medic

The Most Awarded Countries in The World in 2013

1.  USA

2.  Australia break the 1 – 2 stranglehold that USA and UK have had for last 14 years.

3.  UK

4.  Brazil

5.  France

The Most Awarded Advertisers in The World in 2013

Either Nike or Volkswagen has topped the table every one of The Gunn Report’s 15 years. This year it was Nike’s turn.

1. Nike

2. Volkswagen

3. Axe / Lynx

4. Coca-Cola

5. Google

The Most Awarded Production Companies in The World in 2013

First time at the top of the Table for Biscuit Filmworks (London, New York, LA)

2.  Paranoid (Los Angeles, São Paulo)

3.  MJZ (London, LA, New York)

4.  Rattling Stick (London, Los Angeles)

5.  Henry de Czar (Paris)

The Most Awarded Director in The World in 2013

1. Southern Comfort “Beach” (amongst many others) Director, Tim Godsall, is a clear winner.

2.  Ringan Ledwidge (UK, USA)

3= Julian Frost (Australia)

3= Tom Kuntz (USA)

5= Steve Ayson (Australia, NZ, Thailand)

5= Marcos Kothar (Brazil)

The Most Awarded Agency in The World in 2013

A first time tie for first place - Wieden+Kennedy (Portland, New York) (who topped the table last year) and McCann (Melbourne) (first time in Top 50 table)

1. Wieden+Kennedy (Portland, New York)

1. McCann (Melbourne)

3.  AlmapBBDO (São Paulo)

4.  Ogilvy Brasil (São Paulo) (highest ever ranking)

5= BBH (London)

5= Clemenger BBDO (Melbourne & Sydney) (highest ever ranking)

The Most Awarded Agency in Digital in The World in 2013

Second time at top for R/GA (New York)

1. R/GA (New York)

2. Forsman & Bodenfors (Gothenburg)

3. McCann (Melbourne)

4= AlmapBBDO (São Paulo)

4= Wieden+Kennedy (Portland, New York)

The Most Awarded Agency Network in The World in 2013

Rankings 1 to 4 are the same for the fourth year in a row but in a slightly different order. 

1. BBDO top the table for the eighth year straight.

2.  Ogilvy

3.  DDB

4.  Leo Burnett

5.  McCann (highest ever ranking)


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