25 de ani de Internetics. 61 de finalisti, din 111 inscrieri in competitia Internetics 2025.
Ediția din 2025 a atras 111 inscrieri in competiție, provenind de la 23 de agenții, asociații și companii, pentru 44 de branduri și ONG-uri. In urma primei etape de jurizare, 61 de lucrări au fost desemnate finaliste, inscrise de 16 agenții și companii.
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Internetics, un proiect The Institute, va premia pe 27 noiembrie 2025, cele mai bune proiecte și campanii digitale din Romania, in cadrul Galei de Premiere Internetics 2025. Evenimentul moderat de Andi Moisescu, va avea loc la MINA Museum, incepand cu ora 19:30. Accesul se face pe bază de bilet.
25 DE ANI DE INTERNETICS
Internetics marchează 25 de ani in care a premiat idei digitale de dinainte de apariția Facebook și TikTok, a făcut clasamente inainte de iPhone și Metaverse, și a insoțit fiecare transformare tehnologică ce a schimbat comunicarea: de la social networks la mobile marketing, de la blogging la vlogging și streaming.
Sub mesajul aniversar „Internetics, since web 1.0”, ediția din acest an este o invitație la reflecție și celebrare – o călătorie prin memoria digitală colectivă a industriei de comunicare. Competiția a crescut odată cu industria locală, iar astăzi recunoaște excelența in următoarele secțiuni: websites, mobile, social media platforms, digital branded content, digital brand experiences, gamification și digital campaigns improving communities and lives.
COMPETIȚIA INTERNETICS 2025
Ediția din 2025 a atras 111 inscrieri in competiție, provenind de la 23 de agenții, asociații și companii, pentru 44 de branduri și ONG-uri.
In urma primei etape de jurizare, 61 de lucrări au fost desemnate finaliste, inscrise de 16 agenții și companii: Cohn & Jansen Creative Network, Daredigital, DDB Romania, Digitas, Friends \ TBWA, Heist Industries, Jam Session Agency, Leo Burnett, MRM Romania, Ogilvy, Oxygen, Saatchi & Saatchi + The Geeks, v8 interactive, Vola, WOPA Communication, Zenith Romania, pentru 29 de branduri și ONG-uri: Agricola International, AQUA Carpatica Flavours, AQUA Carpatica Kids, Avon Ultra, BCR Pensii, BCR George, Bitdefender, Carrefour Romania, Fresenius Medical Care, Kaufland, Lidl, McDonald's, Nemira, Netflix, Storia, Olympia, Tomi, Pepsi Romania, Philips Lumea, Old Spice, Head & Shoulders, Pampers, Salvați Copiii Romania, The Coalition for Gender Equality, Sameday, Magnum, VEKA Romania, Vodafone & Vodafone Foundation, Vola.
Participanții și-au inscris proiectele in șase categorii principale, iar in urma jurizării au fost stabilite următoarele nominalizări:
• Website & Mobile – 3 nominalizați
• Social Media & Communities – 14 nominalizați
• Video – 11 nominalizați
• Digital Brand Experience & Activation – 10 nominalizați
• Digital Campaigns – 19 nominalizați
• Internetics Digital for Good – 4 nominalizați
Pentru stabilirea nominalizărilor, au fost luate in considerare doar lucrările cu media de cel puțin 3,6 dintr-un maxim posibil de 5, astfel incat 55% dintre proiectele inscrise s-au calificat in runda finală.
JURIZARE 2025
Procesul de evaluare a reunit 119 jurați, specialiști in marketing, consultați și researcheri, in cele două runde de jurizare desfășurate online, dar și offline pe parcursul a trei zile de intalniri. Discuțiile din etapa finală au fost moderate de Rimantas Stanevičius, Creative Director la Milk Agency, Vilnius, in calitate de Jury Chair al ediției 2025.
GALA DE PREMIERE
Internetics 2025 Awarding Gala are loc joi, 27 noiembrie, de la ora 19:30, la MINA Museum, spațiul care găzduiește pentru prima dată o ediție aniversară a evenimentului. După decernarea premiilor, seara va continua cu o petrecere dedicată comunității de marcomm din Romania. Accesul se face pe bază de bilet.
Internetics este un proiect prezentat de: THE INSTITUTE.
Prezentat de: The Institute
Parteneri: UniCredit Bank, Coca-Cola, YouTube
Parteneri de Industrie: IAA, UAPR, ADC Romania, BRAT, IAB
Partener Cultural: Primăria Municipiului București prin ARCUB
O campanie: Gavrilă&Asociații
Găzduit de: MINA Museum
Fondat și organizat de The Institute, Internetics este festivalul de marketing digital care stabilește standardele in comunicarea online din Romania. Festivalul premiazǎ cele mai bune campanii interactive, tehnologii, site-uri și tool-uri de promovare online, incurajand totodatǎ creativitatea și abordarea strategică. Prima ediție Internetics a avut loc in 2001, incă de la inceputul conturării industriei de online din Romania, contribuind pe parcursul acestor ani la creșterea și dezvoltarea acesteia.
Website │ Facebook │ Instagram
Anual, The Institute reunește in jurul inițiativelor, proiectelor și evenimentelor desfășurate peste 80.000 de persoane. Este fondator al proiectelor Romanian Design Week, DIPLOMA Show, Internetics, Gala Societății Civile și inițiator al programelor ASAP Romania, Cartierul Creativ și Combinat.
Website │ Facebook │ Instagram
Finalistii Internetics 2025
Category: WEBSITE & MOBILE
Websites
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis Romania, Publicis Relations, Starcom, FrameBreed Studio
Websites
Work: The Mici Route
Client: PepsiCo Romania
Brand: Pepsi Romania
Author: Leo Burnett
Other credits: OMD
Best Website Content
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis Romania, Publicis Relations, Starcom, FrameBreed Studio
Category: SOCIAL MEDIA & COMMUNITIES
Social Media Pages
Work: Lidl Romania TikTok Page
Client: Lidl
Brand: Lidl
Author: Ogilvy Romania
Social Media Special Mechanics
Work: The Overnight Social Media Sensation from Oldspice
Client: Procter & Gamble
Brand: Old Spice
Author: Leo Burnett
Other credits: MSL The Practice, Starcom Worldwide, NewView
Social Media Special Mechanics
Work: SOMEDAY
Client: SAMEDAY
Brand: SAMEDAY
Author: WOPA Communication
Other credits: Fortuners
Best Community Engagement
Work: Fans are the new influencers: Lidl TikTok Page Launch in Romania
Client: Lidl
Brand: Lidl
Author: Ogilvy Romania
Best Community Engagement
Work: Squid Game 2 - Stock Liquidation
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
Best Community Engagement
Work: Asks and Tells // Nedumeriri și Lămuriri
Client: Kaufland Romania
Brand: Kaufland
Author: v8 interactive
Best Community Engagement
Work: Pampers - Stories to Hug Preemies
Client: Procter & Gamble
Brand: Pampers
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+
Best Community Engagement
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
Influencer Marketing
Work: AVON ULTRA
Client: Avon Romania
Brand: Avon Ultra
Author: Oxygen
Other credits: Initiative Romania
Influencer Marketing
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
Influencer Marketing
Work: Get Ready With Me to Retire
Client: BCR
Brand: BCR Pensii
Author: Digitas
Other credits: Publicis Media, Spark Foundry, Publicis Relations
Influencer Marketing
Work: Nothing Great Came From The First Try
Client: McDonald's Romania
Brand: McDonald's
Author: DDB Romania
Other credits: Tribal Worldwide, OMD
Influencer Marketing
Work: Squid Game 2 - Squid Dilemma
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
Influencer Marketing
Work: Philips Lumea IPL - Epilare #calumea
Client: Philips
Brand: Philips Lumea
Author: Friends \ TBWA
Other credits: OMD, Grou Production
Category: VIDEO
Viral Video
Work: "Călușarul” Game vs. Squid Game: Dancing With Danger
Client: NETFLIX
Brand: NETFLIX
Author: Jam Session Agency
Other credits: Puzzle Onvertising (Social Media Agency), MSL The Practice (PR Agency)
Viral Video
Work: Head&Shoulders With Apple Cider Vinegar
Client: Procter & Gamble
Brand: Head & Shoulders
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+, NewView
Online Single Video
Work: Bills of Contraception
Client: The Coalition for Gender Equality
Brand: The Coalition for Gender Equality
Author: DDB Romania
Other credits: Porter Novelli (PR), Innovaty (PR), Media Investment (Media), MME(Production). Special thanks: Network Regina Maria, Ilinca Manolache (Actress), Alexandru Nimurad (Illustrator)
Online Single Video
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
Online Single Video
Work: Real vs. Fake
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Media Investment
Online Single Video
Work: The Grannies' Christmas Game vs. Squid Game
Client: NETFLIX
Brand: NETFLIX
Author: Jam Session Agency
Other credits: Puzzle Onvertising (Social Media Agency), MSL The Practice (PR Agency)
Online Single Video
Work: Vola - Higher Standards
Client: Vola
Brand: Vola
Author: Vola
Other credits: RXM Creative (Advertising Agency), Better (Strategy), 2029 PRODUCTIONS (Production Company)
Online Single Video
Work: Inner Alerts
Client: Bitdefender
Brand: Bitdefender
Author: DDB Romania
Other credits: DIUD (Production Company)
Online Single Video
Work: Tomi – Bubuiala! Japoniaaa!
Client: Orkla Foods Romania
Brand: TOMI
Author: Zenith Romania
Other credits: Griffin Advertising
Online Video Series
Work: Lidl - Home Chef Academy
Client: Lidl
Brand: Lidl
Author: MRM Romania
Other credits: GOLIN
Online Video Series
Work: Cure Thermopanic
Client: VEKA Romania
Brand: VEKA Romania
Author: Jam Session Agency
Other credits: Senior Interactive, Oxygen
Category: DIGITAL BRAND EXPERIENCE & ACTIVATION
Digital Brand Experience
Work: “NECHELTUITORII” // NON-SPENDERS
Client: BCR
Brand: BCR George
Author: Digitas
Other credits: Publicis Romania, Publicis Media, Spark Foundry
Digital Brand Experience
Work: The Why Little Robot
Client: Valvis Holding
Brand: AQUA Carpatica Kids
Author: Cohn & Jansen Creative Network
Other credits: Atelieru de internet, Media Investment
Gamification
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
Gamification
Work: Squid Game 2 - Squid Dilemma
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: Wavemaker Romania, MSL The Practice, LUCA’S ART FILM, Puzzle Onvertising
Gamification
Work: The Perfect Neighborhood Powered by Storia Index
Client: OLX Online Services
Brand: Storia
Author: Digitas
Other credits: Publicis Romania, Publicis Relations, Starcom, FrameBreed Studio
Act and React
Work: Pampers - The Longest Night
Client: Procter & Gamble
Brand: Pampers
Author: Leo Burnett
Other credits: Starcom Worldwide, GRF+
Act and React
Work: Real vs. Fake
Client: Valvis Holding
Brand: AQUA Carpatica Flavours
Author: Cohn & Jansen Creative Network
Other credits: Media Investment
Act and React
Work: AVON ULTRA
Client: Avon Romania
Brand: Avon Ultra
Author: Oxygen
Other credits: Initiative Romania
Act and React
Work: The Mici Route
Client: PepsiCo Romania
Brand: Pepsi Romania
Author: Leo Burnett
Other credits: OMD
Act and React
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
Category: DIGITAL CAMPAIGNS
FMCG - Food
Work: When Cooking Becomes Art; Olympia & Art Safari
Client: Olympia
Brand: Olympia
Author: DARE DIGITAL
FMCG - Food
Work: READ THE LABEL!
Client: Agricola International
Brand: Agricola International
Author: WOPA Communication
Other credits: FORTUNERS, AVANPOST PRODUCTION, DENTSU
FMCG - Food
Work: The Magnum Crack Hunt
Client: Unilever
Brand: Magnum
Author: Saatchi & Saatchi + The Geeks
Other credits: WPP Media
FMCG - Drinks
Work: Why?
Client: Valvis Holding
Brand: AQUA Carpatica Kids
Author: Cohn & Jansen Creative Network
Other credits: Media Investment, Atelieru de internet
Services
Work: Nephro
Client: Fresenius Medical Care
Brand: Fresenius Medical Care
Author: Heist Industries
Other credits: Spark Foundry (Media Agency), Heist Industries (PR Agency), Factor Film (Production House)
Services
Work: “NECHELTUITORII” // NON-SPENDERS
Client: BCR
Brand: BCR George
Author: Digitas
Other credits: Publicis Romania, Publicis Media, Spark Foundry
Retail
Work: Asks and Tells // Nedumeriri și Lămuriri
Client: Kaufland Romania
Brand: Kaufland
Author: v8 interactive
Retail
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
Retail
Work: We Choose The Best For You, Be Sure Of It!
Client: Carrefour Romania
Brand: Carrefour Romania
Author: Jam Session Agency
Other credits: Funnel, Havas, GRF+
Retail
Work: Lidl - Home Chef Academy
Client: Lidl
Brand: Lidl
Author: MRM Romania
Other credits: GOLIN
Restaurants
Work: Nothing Great Came From The First Try
Client: McDonald's Romania
Brand: McDonald's
Author: DDB Romania
Other credits: Tribal Worldwide, OMD
Durables
Work: Cure Thermopanic
Client: VEKA Romania
Brand: VEKA Romania
Author: Jam Session Agency
Other credits: Senior Interactive, Oxygen
Durables
Work: Philips Lumea IPL - Epilare #calumea
Client: Philips
Brand: Philips Lumea
Author: Friends \ TBWA
Other credits: OMD, GROU Production
Art, Culture, Media and Entertainment
Work: Restart Stories
Client: Nemira Publishing House
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Art, Culture, Media and Entertainment
Work: Squid Game 2 - Christmas Takeover
Client: NETFLIX
Brand: NETFLIX
Author: MRM Romania
Other credits: JAM Session Agency, MSL The Practice, Puzzle Onvertising, Wavemaker Romania, Luca’s Art Film
Social Campaigns
Work: Bills of Contraception
Client: The Coalition for Gender Equality
Brand: The Coalition for Gender Equality
Author: DDB Romania
Other credits: Porter Novelli (PR), Innovaty (PR), Media Investment (Media), MME(Production). Special thanks: Network Regina Maria, Ilinca Manolache (Actress), Alexandru Nimurad (Illustrator)
Social Campaigns
Work: Alex AI
Client: Salvati Copiii Romania
Brand: Salvati Copiii Romania
Author: Heist Industries
Other credits: Spark Foundry (Media Agency), Heist Industries (PR Agency), Invergent (AI Production Agency), Film Factor (Production House)
Others
Work: Vola - Higher Standards
Client: Vola
Brand: Vola
Author: Vola
Other credits: RXM Creative (Advertising Agency), Better (Strategy), 2029 PRODUCTIONS (Production Company)
Others
Work: Clearly, Your House is on Storia!
Client: OLX Online Services
Brand: Storia
Author: Jam Session Agency
Other credits: Starcom, Luca’s Art Film
Category: INTERNETICS DIGITAL FOR GOOD
Work: CONVERSATIONS ABOUT CONSENT - ONE “NO” IS ENOUGH!
Client: Vodafone
Brand: Vodafone & Vodafone Foundation
Author: Oxygen
Work: Inner Alerts
Client: Bitdefender
Brand: Bitdefender
Author: DDB Romania
Other credits: DIUD (Production Company)
Work: Restart Stories
Client: Nemira Publishing House
Brand: Nemira
Author: Saatchi & Saatchi + The Geeks
Work: Lidl - In-Fridge Promo
Client: Lidl
Brand: Lidl
Author: MRM Romania
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