Coca-Cola - Hot Shop Boy
TV, Cinema, 2008, August
Hot Shop Boy

In today’s world everyone wants to be everything for everyone. Yet, take a closer look and you’ll realize the best brands are not for everyone. They realized great marketing means that sometimes you have to sacrifice. That’s also valid for us: we know we cannot work with all the clients in the world. Nor can we hire anyone who doesn’t have an unending enthusiasm for innovation and digital advertising, or for our work – although we are terribly flattered when invited to pitches or assaulted with job applications from all over the world. That’s why we took the hard way and...

Title:
Titlu
Hot Shop Boy
Product:
Produs
Coca-Cola
Media Type:
Tip Media
TV, Cinema
Year, Month of first appearance:
prima aparitie: an, luna
2008, August
Agency:
Agentie
McCann Bucharest
Advertiser:
Anuntator
Coca-Cola Romania
Category:
Categorie
Non-Alcoholic Drinks
Duration (TV/ Cinema):
Durata (TV/ Cinema)
20"
Account Director:
Director de Cont
Beatrice Iftimi (Group Account Director), Andrei Kaigorodov (Senior Account Manager), Eugen Soineanu (Account Executive)
Director de Creatie:
Creative Director
Adrian Botan (CEE Creative Director), Titus Dumitrescu (Group Creative Director)
Art Director:
Director Artistic
Ion Ludosanu (Art Director)
Copywriter:
Textier
Radu Pilat (Senior Copywriter)
Production Director:
Director de productie
Tiberiu Munteanu (Head of A/V Production), Adrian Radu (A/V Producer), Giuliano Doman (Executive Producer), Cristi Serban (Chief Producer)
Director:
Regizor
Razvan Marculescu
DOP:
Editor (Imagine)
Alex Sterian
Production Company:
Casa productie A/V
Tandem Film
Media Agency:
Agentie media
Universal McCann