Sprite - Sprite cu Fotbal
In today’s world everyone wants to be everything for everyone. Yet, take a closer look and you’ll realize the best brands are not for everyone. They realized great marketing means that sometimes you have to sacrifice. That’s also valid for us: we know we cannot work with all the clients in the world. Nor can we hire anyone who doesn’t have an unending enthusiasm for innovation and digital advertising, or for our work – although we are terribly flattered when invited to pitches or assaulted with job applications from all over the world. That’s why we took the hard way and will tell you...
| Title: Titlu | Sprite cu Fotbal |
| Product: Produs | Sprite |
| Media Type: Tip Media | TV, Cinema |
| Year, Month of first appearance: prima aparitie: an, luna | 2008, Mai |
| Agency: Agentie | McCann Bucharest |
| Advertiser: Anuntator | Coca-Cola Romania |
| Category: Categorie | Non-Alcoholic Drinks |
| Client Service Director: | Daniela Knecht |
| Account Director: Director de Cont | Beatrice Iftimi (Group Account Director), Andrei Kaigorodov (Senior Account Manager), Corina Toma (Senior Account Executive), Linda Selescu (Junior Account Executive) |
| Director de Creatie: Creative Director | Adrian Botan & Alexandru Dumitrescu |
| Art Director: Director Artistic | Radu Tinc |
| Copywriter: Textier | Titus Dumitrescu |
| Director: Regizor | Andreea Paduraru |
| DOP: Editor (Imagine) | Tudor Mircea |
| Production Company: Casa productie A/V | Base Production |
| Media Agency: Agentie media | Universal McCann |
| Strategy / media planning (Account): Strategie/planificare media (Cont) | Sandina Vlad (Media Manager), Roxana Vlad (Media Planner), Victor Croitoru (Media Account Director) |
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