(AdPlayers.ro, Iulian Toma)
La cei 35 de ani pe care ii avea, fostul Creative Director de la agentia Propaganda, Dan Moldovan, sau Pilu - cum ii spuneau apropiatii si colegii de breasla, avea sa castige primele distinctii in publicitate in 2001.
Si-a adus contributia sau a condus proiecte in mai multe agentii de publicitate. A lucrat mai intai pentru Grey. A ajuns la Tempo Advertising, unde a devenit Creative Director al agentiei. Avea sa ocupe, ulterior, aceeasi pozitie de Creative Director si la Ogilvy&Mather.
Paraseste agentiile de publicitate conduse de alti antreprenori sau grupuri internationale de marketing si comunicare pentru a se dedica, alaturi de partenerii saii, propriei initiative antreprenoriale, agentia de publicitate Propaganda.
Pe parcursul a mai bine de 6 ani, echipele din care a facut parte Dan Moldovan au castigat mai mult de 40 de distinctii in publicitate. Un sustinator al competitiilor, Pilu a invitat tot timpul colegii de breasla sa gaseasca dialogul necesar festivalurilor de publicitate.
Un permanent cautator al noului, in ultimul interviu acordat AdPlayers pe marginea Ad’Or, Pilu spunea ca festivalul autohton „Ar trebui sa redevina un brand viu, un loc din care sa plece, in varianta ideala, noi curente in publicitate, noi modalitati de comunicare si de expresie...”
„Viu” este dealtfel firul rosu care leaga toate proiectele, aparitiile in media sau pozitiile aparate de cel care pana ieri, si-a dedicat meseriei de publicitar ani de zile si uneori nopti din viata. O experienta cu care publicitatea romaneasca va ramane cu siguranta mult mai saraca decat o pot spune cuvintele din orice biografie.
iulian.toma[at]adplayers.ro
Dan Valer Moldovan (Pilu)
15 Martie 1972 - 20 Noiembrie 2007
Professional background
Creative Director Propaganda
Creative Director – Ogilvy
Creative Director – Tempo Advertising (the largest independent agency at the time)
Creative – Grey
Educational background
Visual Arts Academy – Graphic Design and Communication
Brian Cookman (senior editor of Rolling Stone) classes
Norman Berry seminars (Ogilvy Group)
Awards
2001
Best campaign – telecom - Orange – Welcome to Romania
Finalist – best campaign – Orange
Finalist – non-contracted – Connex Xnet
Finalist – best illustration – Extratempo
Golden Drum 2001
Finalist – 3 campaings – The rooster, La revolution, Car washer
AdPrint 2002
Finalist – best print ad – media – Catavencu
Finalist – best print ad – telecom – Orange
Non-contracted – best TVC
Finalist – best print ad – media – Catavencu
Best POSM – Orange
Best Photo – Orange
Mobius Awards 2003
Silver – Media
Effie 2004
Golden – Zapp – fast internet campaign
Ad’Or 2005
Golden – Best Pharma Print -Dulcolax- "Unlock"
Golden – Best Self-promo Print-Effectivness- "The Medal"
Moscow International Advertising Festival 2005
Golden – Best Pharma Print -Dulcolax- "Unlock"
Bronze – Best Self-promo Print- Propaganda- "Effectivness"
Moscow International Advertising Festival 2006
Silver –Print -Ultra Sound Imaging- "Hello"
Bronze –Print- Guerrilla Radio Station- "The Helmet“-Radio Guerrilla
Finalist-Print - Infinity: "Mirror"
Golden Hammer 2006
Silver – Corporate print- Business to Business Advertising - Professional services for "Hello"
Shortlist- Print Ads- Services (tourism, entertainment,etc)
Shortlist- Print Ads- Best Use of Media-for Guerrilla and Mirror
Ad Print European Creative Teams Competition 2007
Winner-Print-Health/Pharmaceutical Products-"Puppet Masters“-Terapia Ranbaxy
Winner of Christal Angel-Print-Best Use of Media-Aspacardin-Terapia ranbaxy
Finalist-Print-Best Print Of The
Effie 2007
Gold – Promotions NON-FMCG Services- Fiobilin: "Same before and after“- Terapia Ranbaxy
Silver –Pharmaceuticals- Aspacardin: "The utilities charge board“- Terapia Ranbaxy
Ad’Or 2007
Best Print – Mass Media -Liberadio- :The Bread, The Bible“- Trust Catavencu
Best Print – Entertainment-"The Good Listener Dog“
Special Award of the Jury- Best craft in Print- “"The Good Listener Dog“
Silver Agency- Best Agency of The Year
Golden Drum 2007
Shortlist - Terapia Ranbaxy, The utilities charge board, Aspacardin
