Comunicare romaneasca nominalizata la European Excellence Awards
Sambata, 24 Noiembrie 2007
(AdPlayers.ro, Iulian Toma)

GMP PR, Mmd,  Pleon Graffiti, Grey Bucuresti, McCann PR si Ogilvy PR sunt nominalizate la European Excellence Awards, competitie la care au participat peste 600 de intrari din Europa. Aflata la prima editie, European Excellence Awards este initiata de catre publicatia europeana de comunicare si relatii publice Communication Director.

Juriul intrecerii este format din 30 de reprezentanti ai industriei de comunicare, provenind atat din din randul departamentelor de comunicare ale companiilor cat si al agentiilor de profil, dar si din randul autoritatilor sau ONG-urilor europene. Din Romania, in juriul competitiei sunt Catalina Stan (BDR Associates) si Camelia Spataru, Purtatorul de cuvant al Guvernului Romaniei.

Premiile competitiei vor fi acordate in cadrul unei ceremonii ce va avea loc pe 13 decembrie, a.c, in Germania, la The Ritz-Carlton, din Berlin.

iulian.toma[at]adplayers.ro

Nominalizarile in Finala

European Excellence Awards, 2007

ACCOMPLISHMENT

Best Campaign

APA NOVA Bucharest: Why we love Bucharest

GMP PR

Department for Children, Schools & Families: Rhyme4Respect

Trimedia Harrison Cowley

KFC Global Relaunch - Face from Space

Weber Shandwick

Media Regionalise, Polskapresse, TP Group Foundation: School without BullyingProfile

Sochi‘s Bid to Host the 2014 Winter Olympics

Weber Shandwick

Newcomer Agency of the Year

Bond PR

CitySavvy

GMP PR

Man Bites Dog

Trimedia Harrison Cowley

Agency of the Year

Burson Marsteller Europe

Hill & Knowlton

Mmd Corporate, Public Affairs & Public Relations Consultants

Shine Communications

Weber Shandwick

INDUSTRIES AND INSTITUTIONS

Automotive and Transport

Saab Automobile / General Motors Europe: The New Saab 9 — 3 Media Launch

Scania: Young European truck Driver 2007

The Maltese Route Bus Service Management

UPS: Fashion Contest 2007INTEREL

Volvo Construction Equipment: Safety For You CampaignTechnologies

Hellenic Technology Clusters Initiative: The Silicon Valley of GreeceAdvocate / Burson-Marsteller

Konica Minolta: Pimp my PrinterFirefly Communications

Linden Lab: Virtual World, Real Message — Second LifeOctane PR

Panasonic: Panasonic toughbook — A European ChallengePublicis Consultants Deutschland GmbH

Playstation: Playstation 3 — 3 RoomsShine CommunicationsTelecommunications

BT Corporate Responsibility Unit: Finding a New Voice for the BT Speaking ClockTrimedia Harrison CowleyMTS: Breakthrough

Telefonica: From Strategic Plan to Internal Communication management modelInforpress

THUS: Next-generation networksHotwire

VimpelCom: Mobile EtiquetteSPN Ogilvy Public Relations

Finance

Banca Monte Dei Paschi Di Siena: An Italian History since 1472

Bank Julius Bar: What is Excellence?Jung von Matt, Zurich

Commerzbank: UnternehmerPerspectivenA&B ONE kommunikationsagentur

Dresdner Kleinwort/Dresdner Bank AG: Going the Extra Mile

PriceWaterhouseCoopers: Good People, Good QuestionsFestland

Consumer Health

Boehringer Ingelheim: Restless Legs Syndrome — Dialogue for Diagnosis Patient/Doctor AnimationShirehealth PR

European Commission — DG Sanco: Help, for a life without tobaccoLigaris

European Copper Institute: Copper — The New Weapon Against Hospital Superbugs

GAIN: Are You With Me? (Hoor jij erbij?)Pleon Netherlands

UCB Pharma SA: New UCB Internet website

Fashion & Beauty

eBay / Tradera: Second Hand Wedding Fashion for First Class Brides

Fiona Bennett: A Hat for EuropePublicis Consultants

John Lewis: Never Knowingly Undersized — John Lewis Weighs Into Size Zero DebateRain Communications

Nokia Multimedia: Awesome BootsPrime PR

Procter & Gamble: Discreet Megadance campaignMC Media Company

Sport & Lifestyle

Adidas: Wear the ColoursPrime PR

Electronic Arts: FIFA08Shine Communications

Sochi 2014 Bid Committee: Sochis Bid to host the 2014 Winter OlympicsWeber Shandwick

The Football Association: England Women — Girls United

The Football Association: Wembley Stadium Opening

Entertainment & Culture

Bodies the ExhibitionLift Consulting

HP and NG Create an Open Air Gallery

Koc Holding: International Istanbul Biennial Sponsorship

Vodafone: Vodafone Live Music Shine Communications

Westminster City Council: Notting Hill Carnival

Travel & Tourism

American Express Gold Card: Take off cpz Ogilvy Public Relations GmbH

Associacao de Promocao da Madeira: Body.Mind.Madeira.See.ItMarco de Comunicacion

MSC Cruises: The Mediterranean choice of referenceMarco de Comunicacion

Pestana Group 2006 FinancialLift Consulting

Regional Marketing Group MV: The XXL Beach Chair. Mv — The Place to be PLEON

Food & Beverage

Burger King: Chicken — Actors casting Edelman

California Walnut Commission: Menus with Heart Inforpress

Cerveceros de Espana: Road Demands You Alcohol Free Burson-Marsteller

Heineken Romania: Heineken Draughtkeg Grey Bucharest

KFC Global Relaunch — Face from Space Weber Shandwick

Ecology & Environment

Anglian Water: Shopping Trolley Art

GE / EcomaginationProximity Germany

Tuborg: Green Umbrella

UPM: Forest Life — An Interactive Online Experience

ÖKO-Pannon: The Selective Waste Collector Country Noguchi Porter Novelli

Government Agencies & Parties

Commission for Rural Communities Eloqui PR

Department for Children, Schools & Families: Rhyme4RespectTrimedia Harrison Cowley

German Federal Ministry for Health: Bewegung und GesundheitA&B ONE kommunikationsagentur

The Foreign and Commonwealth Office: Know before you goTrimedia Harrison Cowley

Westminster City Council: One City

Associations

Action Contre la Faim: Campaign for Action Against HungerPublicis Consultants

Associacao de Promocao da Madeira: Body.Mind.Madeira.See.ItMarco de Comunicacion

German Association of Research-based Pharmaceutical Compa­nies: Research in the Best MedicineScholz & Friends Agenda

Sanofi-Aventis: New Citizens, new patients

Sony Ericsson Women‘s Tennis Association: Smashing Sex Inequality in Grand Slam TennisCohn & Wolfe

Non-Profit Organisations

Concord: Aid Watch

International Committee of the Red Cross: Combatant or Civilian?

Marie Curie Cancer Care: Daffodil Roadshow, Weber Shandwick

Oxfam: Oxfam UnwrappedShine Communications

Terre des Hommes — Child Relief: European Child Protection Website of International Campaign against Child Trafficking

COMMUNICATIONS

Multicultural Communication

AY YILDIZ: The First Mobile Communications Brand

Bayerische HypoVereinsbank AG: Hypovereinsbank German-Turkish Forum

Crosslingual Network

Daimler: Mondialogo — An initiative by Daimler and Unesco

Department for Children, Schools & Families: Rhyme4Respect Trimedia Harrison Cowley

International Communication

Edelman UK: Global Peace Index

European Commission — DG Sanco: Help, for a life without tobaccoLigaris

HSBC The Future of Retirement — The New Old Age Hill & Knowlton

Regional Marketing Group MV: The XXL Beach Chair. Mv — The Place to be PLEON

Sochi 2014 Bid Committee: Sochis Bid to host the 2014 Winter OlympicsWeber Shandwick

Change Communication

Alstom Power: Cafezinhos, a new approach to focus groups

Bank Pekao SA: Merger with Bank BPH

Deutsche Post World Net: First Choice

Gothaer Versicherungs WaG: Gothaer — Repositionierungkomm.passion

Ministry of Labor and Social Policy, Bulgaria: Child Welfare Reform in Bulgaria Janev & Janev Ltd.

Crisis Communication

Astroc: FENIX ProjectLlorente & Cuenca

BrainLab: Crisis in Ghent Fleishman-Hillard

Citibank: Troubles during the electionsInterel

Euromedic International Polska: Crisis Management — Dialysis Centre in Ostrow Wlkp.Partner of Promotion Sp. z o.o.

Lanxess Deutschland GmbH: Lanxess Crisis Communication SystemPleon GmbH

Financial Communication

CME Investor Conference in Bucharest Romania

Gadu - Gadu S.A.: Gadu-Gadu — more than internet communicatorPartner of Promotion Sp. z o.o.

Gentium: The Brain in Italy campaign

Glitnir: Harvard as a Credible Third Part Burson-Marsteller

Raiffeisenbank: Investment Behavior

Best Launch

BMW Group: International Launch of BMW WeltKetchum

Danone Belgium: Danone Enters the Segment of Demo-NutritionInterel

Gorenje: ORA - ITO by Gorenje Pristop

MasterCard: Launch of Paypass Weber Shandwick

Playstation: Launch of Playstation 3Shine Communications

Best Relaunch

Burger King: Chicken - Actors casting Edelman

Heidi Klum for Taft Brandzeichen

KFC Global Relaunch - Face from Space Weber Shandwick

McDonald‘s: a New Happy Meal Prime PR

The Football Association: Wembley Opening

HR Communication

LloydsPharma: Do you Swallow Everything Iotta Communications

McDonald‘s Denmark: Golden Opportunities Burson Marsteller Denmark

Sigma International: A Company of Initiatives

Syngenta: Syngenta Awards — Tell us your Story

The Rezidor Hotel Group: Employee Communication & Development Tools

Corporate Social Responsibility

AVON Cosmetics Bulgaria: Out of Love for Life — AVON against breast cancerAll Channels Communication

Bayer AG: A Century of Bayer.kulturPleon GmbH

Kraft Foods: An Expedition Into the World of Coffee

Sanofi-aventis: New Citizens, new patients

Shell Companies in Europe: European Shell Eco-Marathon

Event

Marketing fuer Deutschland: 365 Landmarks in the Land of Ideas Scholz & Friends Agenda

PepsiCo International: Pepsi Winter Campaign

The Football Association: England Women — Girls United

The Football Association: Wembley Stadium Opening

Vodafone Romania: The Rolling Stones PR Communication Campaign

Public Affairs

Assicor, ITF and the Made In...for Transparency coalition: Made in... ? Knowing the Origin Apco Worldwide

G8 Global Fund: 10 minutes - 20 lives - The Global Funds G8 CampaignPublicis Consultants Deutschland GmbH

Initiative of New Social Market Economy: The Voice of Economic Reason Scholz & Friends Agenda

Misuse of the over-the-counter drugs containing pseudophedrine for illicit production of methamphetamineDonath - Burson - Marsteller

NSZZ Solidarnosc: Low Wages a Barrier to Poland‘s Develop­mentOn Board PR

Sony Ericsson Women‘s Tennis Association: Smashing Sex Inequality in Grand Slam TennisCohn & Wolfe

Issues & Reputation Management

German Association of Research-based Pharmaceutical Compa­nies: Research in the Best Medicine Scholz & Friends Agenda

KPMG Ltd: KPMG Media Institute

Lanxess Deutschland GmbH: Lanxess Crisis Communication SystemPleon GmbH

McDonald‘s Norway: Myth Busting ProgramBurson-Marstellar

UPM: Forest Life — An Interactive Online Experience

Evaluation

Henkel KGaA: Successful Global Communications Steering and Controlling

Rhone Vet Ltd.: One drop of love — Frontline combo campaignMC Media Company

Union Investment: Controlling and Reporting Media Relations Work using Communications DashboardLautenbachsass SASS

Westminster City Council: Westminster Reputation Tracker

Xerox: Pan European Key Performance IndicatorsMedia Measurement Limited

CORPORATE MEDIA

Annual Report

Flughafen Wien AG: How to Run an Airport Mensalia Unternehmensberatungs GmbH

Fortis: Fortis Annual Review 2006 Dartgroup

Kreissparkasse Aue-Schwarzenberg: Brueckenbauer wollmerstaedt.communications

RTL Group: How We Created Value in 2006 Agentur Ringzwei

Wienerberger: In Some Ways It Was a Good Year — In Other Ways It Was a Bad Year Mensalia Unternehmensberatungs

Company Brochure

ABN AMRO Risk Advisory Service: Risk — let´s look againFHD

Cola-Cola: 15-Year Anniversary Book, McCann PR

Deutsche Bahn AG, Communications DB Logistics: Logistics — The magazine for customersKircher Burkhardt GmbH

McDonald‘s: Corporate Presentation of McDonald\‘s in the Nethterlands Porter Novelli

United Biscuits: Company Broschure

Corporate Advertising

Alitalia: Volare, Nella Tua Vita (Flying, In Your Life)

Campaign for Pearn KandolaMasius / Publicis Consultants

Hispano 4D: PublicidadMarco de Coomunicaion

T-Systems GmbH: Campaign REal ICT, TV commercial, AdsPhilipp and Keuntje GmbH

Employee Publication

Deutsche Telekom AG: You and MeG+J Corporate Media GmbH

Dexia: Team + Spirit - The Internal Magazine of Dexia

Fortis: Fortis Tribune

Robert Bosch GmbH: Bosch-Zunder Kircher Burkhardt GmbH

University of Nottingham: Exchange

External Publication

Daimler: Global Supplier Magazine

Metro Group: Metro Retail Compendium

Phonak AG: Hear the World Magazine

Roca Corporacion Empresarial: Waterdrops Ulled Comunicacion

Rolandberger: think: act

Intranet

Cognis: Web 2.0 on the Cognis infonetJP Kom

Indesit Company: Intranet

O2 Germany: Intranet News Channel of O2 Germany

Ringier AG Publishing House: eDomo

Podcast

BASF: BASF Podcast Service

European Commission: Web Radio

Heinz: Heinz PodcastsShine Communications

University of Bath: Bath Pod

University of Oxford: PodOxford

Blog

Delphi News Blog

ING Group: Our Virtual Holland

Kobalt Productions GmbH: Polylog TVKnallgrau New Media Solutions GmbH

Microsoft Vistablog (www.vistablog.at) Knallgrau New Media Solutions GmbH

PriceWaterhouseCoopers: Good People, Good Questions Festland

Website

Alitalia: Corporate Website

Henkel KGaA: Website Realaunch Project

UCB Pharma SA: New UCB Internet website

UPM: Forest Life - An Interactive Online Experience

NATIONAL AND REGIONAL CAMPAIGNS

United Kingdom

Hay Group: Waking up to China

HP and BFI Enjoy a Perfect Premiere

Mastercard: Launch of Paypass Weber Shandwick

Sophos: The Facebook Probe — Who‘s Controlling the Corpo­rate Network?Johnson King

The Foreign and Commonwealth Office: Know before you goTrimedia Harrison Cowley

Germany

EnBW: 2nd German Conference on Climate Change

Fiona Bennett: A Hat for EuropePublicis Consultants

Marketing fuer Deutschland: 365 Landmarks in the Land of Ideas Scholz & Friends Agenda

Regional Marketing Group MV: The XXL Beach Chair. Mv — The Place to be PLEON

Viagogo.de: Secondary Ticketing Conquers GermanyPublicis Consultants

Spain

Associacao de Promocao da Madeira: Body.Mind.Madeira.See.ItMarco de Comunicacion

CarrefourBurson-Marsteller Madrid

Laboratorios Intervet: a Pet, a Life, Be Responsible Marco de Coomunicaion

L‘oreal: The Isis‘ Stock Exhibition Trimedia Spain

Sanofi-aventis: New Citizens, new patients

Poland

3M: Safe on the Road with 3MPartner of Promotion Sp. z o.o.

On Board PR and NSZZ Solidarnosc: Low Wages a Barrier to Poland‘s Development

National and Regional Campaigns Poland Pampers Institute: Academy of Healthy Development Partner of Promotion Sp. z o.o.

Siemacha: The National Day of Responsible Sales

Belgium, Netherlands, Luxemburg

Campina: Source Campaign for Campina Porter Novelli

Gain: Are You With Me? (Hoor Jij Erbij?)Pleon Netherlands

Nintendo: Wii Will Sport YouEuro RSCG

Greece, Turkey

Coca-Cola HBC Positive Energy V+O Communication

Credit Agricole — Emporiki Bank Joining Forces V+O Communication

Global Tanitim: Global Green — Global Sensitivity for Global Problems

Turkiye Is Bankasi: Turkish Chess Federation Sponsorship Project Zakarol Public Relations

Wind Hellas: Wind Much More V+O Communication

Norway, Sweden, Finland, Denmark

Mars Finland Ltd: Whiskas Charity Campaign for CatsAC- Sanafor Oy

Astrazeneca Sweden and The Swedish Heart and Lung Associa­tion: Ten Women with COPD

Gladsaxe Ny Teater: Hamlet Have PR & Kommunikation

Nyt Dansk Musikteater: Lyset over SkagenHave PR & Kommunikation

Statoilhydro: Ormen Lange

Southeast Europe

Consortium EFICOM, All Channels Communication and Ameri­can University in Bulgaria : Europe on Wheels Travelling Information Exhibition Publicis Consultants MARC

ING Pension Fund: Building sustainable retirement savings in Romania Mmd Corporate, Public Affairs & Public Relations Consultants

Nacional / NCL Media Group: “Top scholarship for top Students“Apriori komunikacije

Petrom: Petrom Parks of the Future Ogilvy Group

Serbian Broadcast Association: New Moment New Ideas: Winner With a HeartNew Moment New Ideas

Hungary, Czech Republic, Slovakia

Coca-Cola Hungary: Wake up your body programNoguchi Porter Novelli

Lawson: Get the CatFirefly

Prague Stock Exchange: RepositioningBison & Rose

Provident Financial CSR Stratefy in 2007Euro RSCG Public Relations

ÖKO-Pannon: The selective wast collector countryNoguchi Porter Novelli

Estonia, Lithuania, Latvia

PUMA: PUMA comes to townKPMS & Partner

Samsung Electronics: Launch of the Ultra Editon IIPRAE Public Relations

Samsung Electronics: Supporting Sports in the Baltic StatesPRAE Public Relations

Sursa: European Excellence Awards

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